• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
The CoinsCryptocurrency

Binance moves against rival stablecoins, but who wins?

Leo Schwartz
By
Leo Schwartz
Leo Schwartz
Senior Writer
Down Arrow Button Icon
September 6, 2022, 2:04 PM ET
Blockchain and cryptocurrency Binance founder and CEO Chinese-born Canadian Changpeng Zhao, also known as CZ, poses during an interview
Changpeng Zhao’s Binance cryptocurrency exchange announced that it would be automatically converting three major stablecoins into its own proprietary cryptocurrency. Eric Piermont—Getty Images

On Monday, the cryptocurrency exchange Binance said it would start automatically converting three major stablecoins—USD Coin (USDC), Pax Dollar (USDP), and TrueUSD (TUSD)—to its own proprietary stablecoin, Binance USD (BUSD).

Exchanges typically employ “crypto trading pairs,” which allow users to trade among different cryptocurrencies without first having to convert funds into fiat money. Binance said consolidating the stablecoins into its own BUSD enhances liquidity and is more efficient.

While users still will be able to deposit and withdraw using those three stablecoins, Binance’s announcement raises questions about the company’s competitive motivations, while spurring misinformation about what the move means for USDC, the second-largest stablecoin. 

‘Confident in the long game’

Even though Binance is the largest crypto exchange by volume, BUSD trails competitors Tether and USDC with a market cap of less than $20 billion—USDC’s is nearly $52 billion, and USDT’s is more than $67 billion.

A spokesperson for Circle, the company behind USDC, said Binance’s decision raises “potential market conduct questions.” An industry insider, who spoke to Fortune on the condition of anonymity, said that Binance wants BUSD to be bigger than its leading counterparts. 

“Since Binance has control over both exchange and their stablecoin, this doesn’t sound like an equal treatment from Circle’s perspective,” the insider said.

Alex Svanevik, CEO of blockchain analytics platform Nansen, tweeted on Monday that Binance currently has less than $1 billion USDC on its platform and has converted $1.5 billion worth of USDC to BUSD since mid-August, fueling speculation that Binance began its auto-swap before any public announcement.

Binance did not immediately respond to a request for comment from Fortune. 

On Twitter, Circle CEO Jeremy Allaire took a different tack, arguing that the move would encourage a net share shift away from USDT, the largest stablecoin, to USDC and BUSD. “Converged dollar books on Binance—now same as on FTX and Coinbase—is a good thing,” he wrote. “USDC utility just increased.” 

Rich Teo—co-founder and CEO of Paxos Asia, which issues USDP—agreed with the sentiment, citing the fact that BUSD is regulated by the New York State Department of Financial Services. “This is a positive development for the safety of Binance’s customers,” he said in a statement to Fortune.

USDT was notably absent from Binance’s decision. Evgeny Gaevoy, founder and CEO of crypto market maker Wintermute, wrote on Twitter that Tether lacks the operational efficiency of other stablecoins owing to its unfavorable status with U.S. regulators.

He told Fortune that much of the coverage around Binance’s move has been misleading, including that Binance was delisting USDC, which isn’t the case. Instead, Gaevoy argued that the new setup is better for USDC holders, who previously had to pay fees to convert back and forth to BUSD or USDT. 

The regulatory questions for Binance, including its previous history of converting USDC to BUSD, remain. Some pointed out that Reuters had reported mere days before that the U.S. government sought internal records from Binance on its anti–money laundering checks in late 2020.

Despite the lingering concerns, Allaire emphasized on Tuesday that the move would be positive for his company and stablecoin. “I am very confident in the long game we have played and are playing w USDC, and with Circle’s role as a NEUTRAL market infrastructure player,” he wrote on Twitter.


This story has been updated to include a statement from Paxos.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Leo Schwartz
By Leo SchwartzSenior Writer
LinkedIn iconTwitter icon

Leo Schwartz is a senior writer at Fortune covering fintech, crypto, venture capital, and financial regulation.

See full bioRight Arrow Button Icon

Latest in The Coins

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in The Coins

A picture of Bitcoins
The CoinsCryptocurrency
The crypto market may be out of gas as Bitcoin dips under $100k and altcoins plummet
By Carlos GarciaNovember 6, 2025
1 month ago
Brad Garlinghouse smiles at the camera.
The CoinsVenture Capital
Ripple says Fortress, Citadel Securities invest $500 million
By Emily Mason and BloombergNovember 5, 2025
1 month ago
A man in a black hoodie and glasses is speaking
The CoinsCryptocurrency
Altcoin giant Animoca Brands aims to go public next year, listing will test investor appetite for exotic crypto assets
By Carlos GarciaNovember 4, 2025
1 month ago
A man tries to pull a coin with a BTC logo up a mountain.
The CoinsBitcoin
Crypto’s big ‘Uptober’ ends with a whimper, Bitcoin down 4%
By Carlos Garcia and Ben WeissOctober 31, 2025
2 months ago
Two men are looking at monitors while trading
The CoinsCryptocurrency
Crypto’s second wave of ETFs arrives, investors snap up new Solana offering
By Carlos GarciaOctober 31, 2025
2 months ago
Michael Saylor on stage at a Bitcoin conference.
CompaniesBitcoin
Michael Saylor boosts yield, says Strategy is at an ‘inflection point’
By David Pan, Judy Lagrou and BloombergOctober 30, 2025
2 months ago

Most Popular

placeholder alt text
Success
'I had to take 60 meetings': Jeff Bezos says 'the hardest thing I've ever done' was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
10 hours ago
placeholder alt text
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action, by blocking his calendar every afternoon from Wednesday to Friday 
By Preston ForeDecember 15, 2025
12 hours ago
placeholder alt text
Success
Sorry, six-figure earners: Elon Musk says that money will 'disappear' in the future as AI makes work (and salaries) irrelevant
By Orianna Rosa RoyleDecember 15, 2025
14 hours ago
placeholder alt text
AI
Deloitte's CTO on a stunning AI transformation stat: Companies are spending 93% on tech and only 7% on people
By Nick LichtenbergDecember 15, 2025
17 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
19 days ago
placeholder alt text
North America
Ford writes down $19.5 billion as it pivots electric Lighting line of vehicles
By Sasha RogelbergDecember 15, 2025
6 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.