• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Cryptocurrency

Why is Shiba Inu’s coin up 25% today? Rumors of a crypto game and Ethereum’s upgrade are powering its bull run

Grady McGregor
By
Grady McGregor
Grady McGregor
Down Arrow Button Icon
Grady McGregor
By
Grady McGregor
Grady McGregor
Down Arrow Button Icon
August 15, 2022, 3:33 AM ET
shiba-inu-shib-coin-crypto
Justin Tallis—AFP

The cold, crypto winter may finally be over for at least one dog-themed coin.

The price of Shiba Inu coin, which trades as $SHIB, is up 25% in the past 24 hours, helping it overtake Avalanche to become the world’s 12th most valuable coin with a $9 billion market cap. The Shiba Inu coin was also the top gainer on CoinMarketCap on Monday as of 2 p.m. in Hong Kong.

Shiba Inu’s sudden surge contrasts with a monthslong slump that mirrored the crypto market’s wider downturn. Even with the recent rise, the Shiba Inu coin is currently trading at $0.00001630 per coin, down 81% from its all-time high last October, and down 50% from this year’s peak in March.

Buzz about a new Shiba Inu–focused game is one reason for the coin’s rise. In recent days, the Shibarmy, self-described Shiba Inu devotees, have released early details about a new online game they are developing called Shiba Eternity. Shytoshi Kusama, the Shibarmy’s lead influencer, announced the new game earlier this month, and over the weekend, users in Vietnam posted videos of themselves playing the game after developers released it in the country for testing. Shiba Eternity appears to be an online card-based battle game, similar to blockchain games like Axie Infinity, but will be released on mobile before it is eventually on the blockchain, according to Kusama.

Some analysts argue that Shiba’s rise may be more related to crypto giant Ethereum, which provides the underlying blockchain for Shiba Inu and related coins like Bone and Leash. Ethereum developers recently announced that a long-awaited upgrade to its blockchain may come as soon as mid-September after passing a major technical test. Ethereum’s price was up 1.6% on Monday, while Dogecoin, another dog-related meme coin on Ethereum’s blockchain, surged 2.5% on Monday.

“Dogecoin and Shiba Inu have both broken out over the weekend, clear evidence that the retail investor is back,” Hayden Hughes, CEO of social-trading platform Alpha Impact, wrote in a note on Monday.

No matter the cause, the Shibarmy are pleased about the recent bull run.

MOOD #Shibarmy pic.twitter.com/rkYymkzmOq

— Shytoshi Kusama™ (@ShytoshiKusama) August 14, 2022

At the same time, it’s important to not read too much into Shiba Inu’s rise. The Shiba Inu coin is a highly volatile, “meme coin” with little underlying value despite its large and enthusiastic group of followers. Some traders cashed out their savings at or near the top of the market and made millions. But others lost their life savings on Shiba and other meme coins after the crypto market began tanking earlier this year.

At least some people in the Shibarmy Reddit community warned traders that the coin remains a risky bet despite its current bull run.

“I don’t know what’s happening [right now], but it seems to be a pump and dump,” wrote one user on Reddit, saying that SHIB’s value could drop as quickly as it rose. “A day like today presents amazing selling opportunities for lots of people.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Grady McGregor
By Grady McGregor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Woman drinking coffee
AIConsumers
Starbucks wants you to ask ChatGPT about what coffee to get, right as America boils over with AI backlash vibes
By Tristan BoveApril 15, 2026
25 minutes ago
Best gold IRA companies 2026: Clear winners among the sea of options
Personal FinanceGold
Best gold IRA companies 2026: Clear winners among the sea of options
By Joseph HostetlerApril 15, 2026
39 minutes ago
The Bezos-Musk space rivalry is shooting for the moon and the winner will not just dominate the cosmos—but the future of AI infrastructure
AIAerospace
The Bezos-Musk space rivalry is shooting for the moon and the winner will not just dominate the cosmos—but the future of AI infrastructure
By Marco Quiroz-GutierrezApril 15, 2026
1 hour ago
A sign hangs on the front door of a shuttered Allbirds store on April 02, 2026 in Chicago, Illinois.
AIRetail
Allbirds ditches sneaker business to pivot to AI compute, stock surges over 700%
By Eva RoytburgApril 15, 2026
2 hours ago
People protesting against tax giants.
PoliticsTaxes
How a free tax filing system from the government went from 296,000 users to zero in just one year
By Catherina GioinoApril 15, 2026
2 hours ago
U.S. President Donald Trump waves to the media after walking off of Air Force One at Miami International Airport on April 11, 2026 in Miami, Florida.
PoliticsIran
Trump says the Iran war is ‘very close to over’—despite no deal, a live blockade, and threats mounting
By Eva RoytburgApril 15, 2026
3 hours ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
2 days ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
1 day ago
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
Success
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Fortune EditorsApril 14, 2026
1 day ago
Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
Success
Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
By Fortune EditorsApril 14, 2026
1 day ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Fortune EditorsApril 15, 2026
5 hours ago
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
AI
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
By Fortune EditorsApril 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.