Russia’s rebranded McDonald’s chain reportedly considers 8 new names, including ‘The Same One’ and ‘Available Cash Register’, as it unveils new logo
The Russian fast-food chain that was formerly McDonald’s before the company pulled out of the country has unveiled its new logo and potential new names.
Sistema PBO, the company that now manages the Russian business previously owned by McDonald’s, unveiled the firm’s new logo this week as it prepares to reopen its first string of restaurants in Moscow on June 12.
The reopening coincides with Russia Day, an annual national holiday.
The new logo—which is comprised of a circle and two lines—represents two French fries and a burger, Sistema told Russian state-run news agency TASS on Thursday.
“The green background of the logo symbolizes the quality of products and service that our guests are accustomed to,” a spokesperson said. “The logo will be used in the advertising campaign that we are launching today.”
Meanwhile, it was reported by Russian newspaper Izvestia on Friday that Sistema had submitted eight potential names for the rebranded business to Rospatent, the government agency that oversees intellectual property.
The names under consideration include “Tot Samyi,” which means “the same one” according to a BBC translation, and “Svobodnaya Kassa,” which the BBC translated to “available cash register.”
According to TASS, some former McDonald’s restaurants in Moscow have been renamed “Mak” on Yandex Maps, a Russian web mapping service.
Sistema told the government-controlled news agency on Friday that the name was temporary.
Izvestia reported earlier this week that many well-known items from the McDonald’s menu would undergo a rebranding when the restaurants reopened, with a Filet-o-Fish becoming a Fish Burger and Chicken McNuggets to simply be named “nuggets.”
Oleg Paroev, who was the CEO of McDonald’s in Russia and remains at the helm of the business under its new brand and owner, told TASS this week that around 200 restaurants would be reopened with the new marketing by the end of June.
Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.