• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceBitcoin

JPMorgan says bitcoin has ‘significant upside from here’ and could rise to $38,000. Real estate not so much

Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
May 25, 2022, 1:37 PM ET

Cryptocurrencies have struggled to start the year as a slew of macroeconomic challenges, from inflation to the war in Ukraine, instigated a sell-off in assets deemed by investors to be risky.

The crypto market has seen roughly $1 trillion in value erased since January, with leading digital assets Bitcoin and Ether selling off 38% and 48% year-to-date, respectively. And the downfall of the stablecoin TerraUSD this month has only added to the bearish sentiment surrounding the industry, leading many to ask whether we are in the midst of a “crypto winter.” 

But crypto investors are getting some much-needed support from an unlikely source this week—JPMorgan Chase.

The investment bank’s strategists, led by Nikolaos Panigirtzoglou, said in a Wednesday note that they believe Bitcoin, the world’s leading digital asset, has “significant upside potential” after its recent fall.

The strategists maintained their $38,000 price target for Bitcoin, which represents a potential 29% jump from the cryptocurrency’s Wednesday morning trading level of $29,430.

“The past month’s crypto market correction looks more like capitulation relative to last January/February, and going forward, we see upside for Bitcoin and crypto markets more generally,” the strategists wrote.

JPMorgan now sees digital assets and hedge funds as its “preferred” alternative asset classes, with real estate being moved to the sidelines as mortgage rates soar.

However, the investment bank’s strategists also downgraded alternative investments as a whole to “underweight” from “overweight,” citing persistent macroeconomic challenges.

The crypto shift at JPMorgan

JPMorgan has made strides to get more involved in the crypto industry since last year, when it gave its wealth management clients access to six crypto funds, including the Grayscale Bitcoin Trust.

The bank also announced in February that it would make a “strategic investment” in TRM Labs, a blockchain analysis firm.

The investment comes despite CEO Jamie Dimon’s long history as a crypto critic. Dimon argued that Bitcoin was a “fraud” in 2017, and called the leading cryptocurrency “worthless” in October of last year.

Still, Dimon noted that his clients are “adults” who can make their own decisions. 

“So if they want to have access to buy Bitcoin, we can’t custody it, but we can give them legitimate, as clean as possible, access,” he said at an Institute of International Finance event in October.

In the months since, Dimon’s tone on cryptocurrencies has remained bearish, but at the Wall Street Journal’s CEO Summit in May, he praised blockchain technology, saying that it has proven itself to be a useful innovation.

On Wednesday, JPMorgan’s strategists also struck a more upbeat tone, arguing that despite the recent crypto sell-off, there has been no evidence that venture capital (VC) funding in the industry is waning.

To their point, also on Wednesday, the VC firm Andreessen Horowitz announced that it had raised $4.5 billion for its fourth crypto fund in hopes of taking advantage of bargains in the crypto bear market.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Will Daniel
By Will Daniel
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

A television screen showing Goldman Sachs' stock price plays in front of a Goldman Sachs sign
CryptoCryptocurrency
Goldman Sachs makes surprise jump into Bitcoin ETFs with a product one analyst dubs “Boomer Candy”
By Jack KubinecApril 14, 2026
12 minutes ago
Transmission lines stand at the American Electric Power Co. (AEP) coal-fired John E. Amos Power Plant at dusk in Winfield, West Virginia. Photographer: Luke Sharrett/Bloomberg via Getty Images
Energypower
U.S. utilities are planning a $1.4 trillion spending spree, up 30%, over the next five years amid the AI construction boom
By Jordan BlumApril 14, 2026
18 minutes ago
gen z
Real Estateaffordability
The starter economy is broken
By Nick LichtenbergApril 14, 2026
23 minutes ago
US President Donald Trump
EconomyTariffs
Trump’s agricultural tariffs hit all 50 states—driving up food prices, crushing exports, and leaving farmers with nowhere to turn
By Tristan BoveApril 14, 2026
1 hour ago
Bitcoin, Ethereum approach two-month highs as markets grow optimistic over U.S.-Iran peace negotiations
CryptoBitcoin
Bitcoin, Ethereum approach two-month highs as markets grow optimistic over U.S.-Iran peace negotiations
By Ben WeissApril 14, 2026
2 hours ago
mike rowe
Successskills
Dirty Jobs host Mike Rowe is giving away $10 million to get Gen Z into trades—and says the skills gap has never been worse
By Jake AngeloApril 14, 2026
3 hours ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
1 day ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
9 hours ago
Current price of gold as of April 13, 2026
Personal Finance
Current price of gold as of April 13, 2026
By Fortune EditorsApril 13, 2026
1 day ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
2 days ago
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
Success
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
By Fortune EditorsApril 14, 2026
12 hours ago
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.