• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Current price of oil as of July 2, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Current price of oil as of July 2, 2026
TechElon Musk

Elon Musk says he won’t budge on Twitter deal until CEO Parag Agrawal shows him proof of bot numbers

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
May 17, 2022, 4:27 AM ET
Add Fortune on Google for similar content.

Elon Musk has said his $44 billion Twitter deal won’t move forward until the company’s CEO, Parag Agrawal, proves that fewer than 5% of the social media platform’s users are fake accounts.

Responding to a tweet claiming the billionaire Tesla co-founder may be looking for a better deal, Musk said his offer was based on Twitter’s SEC filings being accurate.

The company said in filings earlier this month that it estimated spam and fake accounts made up less than 5% of its active monetizable daily users.

But Musk said in his tweet on Tuesday that the actual figure could in fact be well over 20%.

20% fake/spam accounts, while 4 times what Twitter claims, could be *much* higher.

My offer was based on Twitter’s SEC filings being accurate.

Yesterday, Twitter’s CEO publicly refused to show proof of <5%.

This deal cannot move forward until he does.

— Elon Musk (@elonmusk) May 17, 2022

The proportion of bots on Twitter has apparently become a point of contention for Musk recently, with the world’s richest man announcing last week that he had “temporarily” put the deal on hold as he waited for details of how Twitter had calculated the rate of fake accounts.

He said at the time that he was “still committed to [the] acquisition,” but added that his team would conduct its own review of a random sample of 100 followers of Twitter’s verified account.

Later, Musk said Twitter had contacted him to inform him that he had violated a non-disclosure agreement with the company by revealing that his sample size was 100 accounts.

Musk’s latest revelation comes a day after he replied with a poop emoji to a series of tweets published by Agrawal, in which the Twitter chief laid out how the company blocks and removes fake accounts from the platform.

‘Something doesn’t add up’

In an interview with the All-In podcast on Tuesday, Musk said he was being told there was just no way to know the true number of bots on Twitter.

“You can have an account that looks exactly like a human account or is being operated where one person’s operating 1,000 accounts or something,” he said. “But that person can only buy one toaster, they’re not going to buy 1,000 toasters. So, you care about unique, real people that are on the system, it’s fundamental.”

He questioned Twitter’s claim that more than 95% of its active users were “real, unique humans,” telling the podcast’s hosts that he thought the number of fake accounts was probably four or five rimes higher than Twitter’s estimates.

“The lowest estimate would be probably 20%,” he said. “A lot of smart outside firms have done analysis for Twitter and looked at the daily users, and their conclusion is also about 20%, but that’s a lower bound.”

Musk noted that his recent tweet about buying Coca-Cola so he could put cocaine back into the drink was the platform’s most-liked tweet, with just under 5 million likes.  

“Twitter says the monetizable daily active users is 217 million, so why would it be that the most popular tweet ever is only 2, 2.5% of the entire user base? This seems a very, very low number,” he said. “How is this possible? Surely there’s something that 10% of people would like, not nearly 2%.”  

He added: “Something doesn’t add up here, and my concern is not is it 5 or 7 or 8%, but is it potentially 80% or 90% bots? I certainly know there’s some real people on Twitter, but is it an order of magnitude?”

Is Musk getting cold feet?

Analysts at Wedbush said in a note on Monday that they viewed the $44 billion Twitter deal as less than 50% likely to get done, dubbing the bot issue a “dog ate the homework” excuse for Musk to bail on the Twitter deal or talk down a lower price.

“Our view is that while Musk is committed to the deal, the massive pressure on Tesla’s stock since the deal [was announced], a changing stock market and risk environment in the last month, and a number of other financing factors has caused Musk to get cold feet, with the bot issue not a new issue and likely more of a scapegoat to push for a lower price,” they said.

“The Twitter Board is caught in a quagmire, as if they do not accept a lower price (after negotiations following the bot issue scrutiny over the coming weeks) and Musk does actually walk, the stock would likely see a sub $30 level with a broken deal in this shaky market backdrop.”

Twitter shares were down almost 3% in pre-market trade on Tuesday.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.
About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Man in a black hat and jacket
InvestingSpace Exploration
Elon Musk can’t sell a single SpaceX share for a year—and then all the locks crack open at once
By Amanda GerutJuly 3, 2026
15 minutes ago
Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
AIMicrosoft
Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
By Sheryl Estrada and Sebastian HerreraJuly 3, 2026
2 hours ago
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
RetailConsumer Spending
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
By Catherina GioinoJuly 3, 2026
3 hours ago
z
AIdisruption
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
3 hours ago
Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can’t afford
Successphilanthropy
Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can’t afford
By Sydney LakeJuly 3, 2026
3 hours ago
A man in an orange vest opens door to a cargo truck.
AIData centers
Organized crime is building an AI hardware cargo theft economy: ‘The economics have become just crazy from the criminal opportunistic perspective’
By Sasha RogelbergJuly 3, 2026
3 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
17 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
21 hours ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
19 hours ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
1 day ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.