• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipLeadership

Many CEOs want workers back full-time. Here’s how Twitter, Netflix, and other major companies are handling return to work

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
April 6, 2022, 1:00 PM ET
Netflix's office building in Hollywood.
Netflix's office building in Hollywood.Robyn Beck—AFP via Getty Images

The post-pandemic future of work is starting to take shape—and revealing some surprises. 

New research from Microsoft finds that 50% of business leaders say their company requires or plans to require full-time in-person work this year. The best-known fan of that policy is Goldman Sachs, as Fortune has explained, but it’s clearly not the only one. This apparent trend is unexpected: In multiple surveys, 30% to 45% of remote workers have said they’ll quit their jobs if refused remote-work options; only 3% of white-collar workers say they prefer full-time in-person work. In today’s ultra-tight labor market, denying workers what they want could be a risky strategy.

Here’s where five other high-profile employers stand on remote work, from most permissive to least:

Twitter

It may have the most permissive remote-work policy of any major tech company. In May 2020, then-CEO Jack Dorsey told employees they could work remotely indefinitely even after the pandemic. His successor, Parag Agrawal, reaffirmed the policy in March 2022, tweeting to employees, “Wherever you feel most productive and creative is where you will work and that includes working from home full-time forever.”

Not that it’s all sunshine and bluebirds for Twitter employees. With some in the office and some at home, work “will be much, much harder” than when all were at home, Agrawal told them. “Anyone who has joined a meeting remotely while others are in a conference room knows this pain.” His forecast: “lots of challenges in the coming months.”

REI

Pre-pandemic, the outdoor recreation retailer had planned to move into a new eight-acre headquarters campus—with a fire pit, a blueberry bog, and courtyards that could work as meeting rooms—in the summer of 2020. Instead, the company sold the never-occupied site to Facebook. Last year REI announced it was abandoning the “traditional office model” and allowing employees to work from home up to five days a week. Satellite offices are available for in-person collaboration. 

General Motors

GM apparently has the most concise remote-work policy: “Work appropriately.” CEO Mary Barra told employees last year that “where the work permits,” they can work wherever “they can have the greatest impact on achieving our goals.” At a major manufacturing company like General Motors, many jobs obviously can’t be done remotely, but Barra says GM may allow even some workers at manufacturing sites to complete “online trainings” remotely. 

Employees recognize that two-word policy as an echo of something Barra did in 2009 when she was HR chief—replacing GM’s 10-page dress code with two words: “Dress appropriately.” Incredible as it seems, that change was revolutionary in the GM culture of the time. The new phrase emphasizes that GM’s remote-work policy, like that revised dress code, empowers employees to think for themselves.

Citigroup

Taking a more permissive stance than major competitors including Goldman Sachs, JPMorgan Chase, and Morgan Stanley, the company recently required all vaccinated U.S. office workers to return to the office at least two days a week. The eventual goal, announced by CEO Jane Fraser, is to have office workers in the office at least three days a week. 

Fraser is walking a fine line. She believes her policy will be more attractive to top-tier employees than the stricter policies of some competitors. But she fully appreciates the advantages of in-person interaction. She blogged to employees—in bold letters—that “for many of our roles, we strongly believe there are several material advantages to being physically together.” So while office employees at Citigroup can spend up to two days a week at home, they won’t always get to choose the days. Fraser told them that “we will expect everyone to be onsite at certain times as part of our ongoing efforts to increase connectivity and collaboration.”

Netflix

CEO Reed Hastings has been characteristically blunt on the subject of remote work. “I don’t see any positives,” the Netflix chief executive told the Wall Street Journal in September 2020. “Not being able to get together in person, particularly internationally, is a pure negative.” The pandemic forced him to allow working from home for a while, but the streaming giant called employees back to the office after Labor Day last September.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

A smartphone displaying the Google Gemini logo.
AIEye on AI
As ‘agentic commerce’ gains ground, companies shouldn’t put too much faith in ‘GEO,’ one industry insider warns
By Jeremy KahnJanuary 13, 2026
8 hours ago
AIGoldman Sachs Group
‘Humans could go the way of horses’: Goldman calculated how bad the AI ‘job apocalypse’ will be—and its analysts were pleasantly surprised
By Jim EdwardsJanuary 13, 2026
9 hours ago
micro
Future of Workhybrid
‘Microshifting,’ an extreme form of hybrid working that breaks work into short, non-continuous blocks, is on the rise
By Nick LichtenbergJanuary 13, 2026
9 hours ago
Mark Zuckerberg
Future of WorkMeta
Meta is changing its performance review to reward output over effort, taking a page from Amazon and X
By Jake AngeloJanuary 13, 2026
10 hours ago
North Americaphilanthropy
Meet the Nvidia billionaire giving away his wealth—His son’s cancer battle inspired a recent $100 million gift
By Jacqueline MunisJanuary 13, 2026
10 hours ago
Warren Buffett on the phone
SuccessProductivity
Gen X CEO uses AI versions of Steve Jobs and Warren Buffett as a ‘fantasy board of directors’ to help him prepare for meetings and performance reviews
By Preston ForeJanuary 13, 2026
10 hours ago

Most Popular

placeholder alt text
Economy
Treasury spent $276 billion in interest on the national debt in the final three months of 2025, says the CBO—up $30 billion from a year prior
By Eleanor PringleJanuary 12, 2026
2 days ago
placeholder alt text
Newsletters
The oil CEO who stood up to Trump is a follower of the disciplined 'Exxon way' and has a history of blunt statements
By Jordan BlumJanuary 13, 2026
17 hours ago
placeholder alt text
Tech
Elon Musk asked people to upload their medical data to X so his AI company could learn to interpret MRIs and CT scans
By Sasha RogelbergJanuary 11, 2026
2 days ago
placeholder alt text
Economy
The longer the Supreme Court delays its tariff decision, the better it is for President Trump
By Jim EdwardsJanuary 13, 2026
16 hours ago
placeholder alt text
Success
An exec at $62 billion giant Colgate says Gen Z workers, despite getting flak for being woke and lazy, are actually ‘pushing us to get better’
By Emma BurleighJanuary 10, 2026
4 days ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.