• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Arts & EntertainmentDisney

‘Our original approach didn’t quite get the job done’: Disney CEO Bob Chapek caves to pressure over company stance on ‘Don’t Say Gay’ bill

By
Bloomberg
Bloomberg
and
Christopher Palmeri
Christopher Palmeri
Down Arrow Button Icon
By
Bloomberg
Bloomberg
and
Christopher Palmeri
Christopher Palmeri
Down Arrow Button Icon
March 10, 2022, 4:56 AM ET

Walt Disney Co. Chief Executive Officer Bob Chapek reversed an earlier decision and said the company is now publicly opposed to Florida legislation that would ban discussion of sexual orientation with younger children in schools.

Chapek told shareholders at the company’s annual meeting Wednesday that he called Governor Ron DeSantis and will schedule a meeting with him and Disney employees to discuss the bill. Chapek said the company will oppose similar legislation across the country.

The Florida legislation, which critics call the “Don’t Say Gay” bill, specifies that classroom instruction “on sexual orientation or gender identity may not occur in kindergarten through grade 3 or in a manner that is not age appropriate.” Proponents say it will ensure that parents can talk to their children about those subjects without interference from teachers.

Chapek sent employees a letter on March 7 telling them that the company wouldn’t take a position on the legislation although it supports gay, lesbian and transgender rights. Chapek argued that taking political positions can hurt a cause rather than help. Several Disney employees took to social media to speak out against that decision.

READ MORE: Disney is getting into the real estate business and will develop residential communities

At the meeting, Chapek said the company was opposed to the bill from the start but thought it could work with Florida lawmakers to “achieve a better outcome.”

Florida state senators approved the bill on Tuesday and sent it to DeSantis, who has supported the measure and is expected to sign it.

“I understand our original approach, no matter how well intended, didn’t quite get the job done,” Chapek said. “But we’re committed to support the community going forward.”

Shares of Burbank, California-based Disney rose 1.6% to $133.90 at 3:45 p.m. in New York. They had declined 15% this year through Tuesday’s close.

Investors both opposed to and supportive of the Florida legislation spoke at the Disney shareholder meeting, which was held virtually. Disney is one of the largest employers in the state due to its theme parks there. 

Disney investors approved all of the company’s board nominees. Some 84% of shareholders approved Disney’s executive compensation plan, a high number for a company that historically had to defend its pay. 

Shareholders rejected proposals that would have required reports on discrimination, spending on lobbying and human rights, as well as one changing how company meetings are called. A majority of investors approved a proposal calling for disclosure of pay levels for employees, including women and minorities. Disney’s board opposed it.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.
About the Authors
By Bloomberg
See full bioRight Arrow Button Icon
By Christopher Palmeri
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

Trump picked a fight with the Pope: The one person he can’t fire, can’t outbid, and can’t outlast
PoliticsDonald Trump
Trump picked a fight with the Pope: The one person he can’t fire, can’t outbid, and can’t outlast
By Catherina GioinoMay 2, 2026
21 hours ago
infantino
North AmericaWorld Cup
Fifa’s Infantino predicted sellouts and ‘1,000 years of World Cups at once,’ but fans aren’t biting
By James Robson and The Associated PressMay 1, 2026
1 day ago
art
LawCrime
Father-daughter duo duped New York City art world with at least 200 fake Banksy, Warhols, Wyeths, prosecutors say
By Jake Offenhartz and The Associated PressApril 30, 2026
3 days ago
gen z
Arts & EntertainmentMedia
57% of Americans between 13 and 17 years old get news from social media at least once a day
By David Bauder, Linley Sanders and The Associated PressApril 30, 2026
3 days ago
Taylor Swift poses.
AICelebrities
Taylor Swift files to trademark her voice and image to save from potential AI misuse
By Maria Sherman and The Associated PressApril 28, 2026
5 days ago
damaro
CommentaryDisney
Disney’s $60 billion bet on the one thing AI can’t replace
By Roland BetancourtApril 28, 2026
5 days ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
2 days ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
15 hours ago
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
21 hours ago
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
By Katica RoyMay 2, 2026
18 hours ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
2 days ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.