• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNFTs

The NFT bubble is showing clear signs of bursting

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
March 4, 2022, 11:15 AM ET

NFT skeptics have been warning that the craze, maybe even bubble, over non-fungible tokens was unsustainable. Now there’s mounting evidence they were right.

The average sale price of an NFT is now below $2,000, according to market tracker NonFungible. That’s down from over $6,800 in January. Cumulative daily sales have dropped from $160 million in January to $26 million on Thursday.

Primary sales of NFTs have also dipped noticeably, from nearly 26,000 per day at the beginning of the year to less than 3,200 on Thursday. Secondary market sales are down from a January peak of 38,000 per day to just over 7,900.

Secondary sales hit a daily record of 103,765 last September, while primary sales spiked as high as 795,000 last August.

Even some of the best-known NFTs are seeing their values slip. A Bored Ape Yacht Club NFT sale Friday morning seemed like a big-dollar transaction at $224,028.62, but that represented a $67,799.54 loss for the seller, who bought it at the end of January.

Not long ago, NFTs had a total market capitalization of $23 billion, exceeding that of CarMax and Take-Two Interactive Software. Today, it’s just over $10 billion, according to CoinMarketCap.

The drop seems to be caused by a variety of factors, ranging from inflation to the war in Ukraine to increased regulatory scrutiny of NFTs by the Securities and Exchange Commission.

It’s not just skeptics who have been warning of an NFT collapse. Even enthusiastic collectors of the digital art have cautioned that a “cataclysmic market crash” could be on the way, as the field becomes oversaturated because of how versatile and accessible NFTs are.

That cataclysmic shift hasn’t happened, despite the current slowdown. Top NFT collections have fared better than Bitcoin and other cryptocurrencies since the start of the year.

None, however, have outperformed the S&P 500, which itself is down 10.5% year to date.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Tech

satellite
AIData centers
Google’s plan to put data centers in the sky faces thousands of (little) problems: space junk
By Mojtaba Akhavan-TaftiDecember 3, 2025
9 hours ago
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 25, 2024.
AIMeta
Inside Silicon Valley’s ‘soup wars’: Why Mark Zuckerberg and OpenAI are hand-delivering soup to poach talent
By Eva RoytburgDecember 3, 2025
9 hours ago
Greg Abbott and Sundar Pichai sit next to each other at a red table.
AITech Bubble
Bank of America predicts an ‘air pocket,’ not an AI bubble, fueled by mountains of debt piling up from the data center rush
By Sasha RogelbergDecember 3, 2025
10 hours ago
Alex Karp smiles on stage
Big TechPalantir Technologies
Alex Karp credits his dyslexia for Palantir’s $415 billion success: ‘There is no playbook a dyslexic can master … therefore we learn to think freely’
By Lily Mae LazarusDecember 3, 2025
10 hours ago
Isaacman
PoliticsNASA
Billionaire spacewalker pleads his case to lead NASA, again, in Senate hearing
By Marcia Dunn and The Associated PressDecember 3, 2025
10 hours ago
Kris Mayes
LawArizona
Arizona becomes latest state to sue Temu over claims that its stealing customer data
By Sejal Govindarao and The Associated PressDecember 3, 2025
11 hours ago

Most Popular

placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
5 days ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Sasha RogelbergDecember 1, 2025
2 days ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
12 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.