• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Real EstateNFTs

Someone just bought a Florida home for $653,000 through an NFT sale

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
February 12, 2022, 5:17 PM ET

In what could be one of the first home sales using non-fungible tokens, or NFTs, a Florida woman bought a five-bedroom, three-and-half-bath house near Tampa in an online auction on Thursday.

“We truly feel that we made history, both for the real estate industry and for the crypto community,” said Natalia Karayaneva, the CEO and founder of Propy, which managed the online auction and transaction. 

The price was 210 Ether, the equivalent of $653,000 at the time of the sale, according to Propy.

About 50 people went through the process of verifying their identities online for the auction. But in the end, there were only two bidders, each of whom had to have cryptocurrency worth at least $650,000 —the starting price—in a digital wallet.

The use of an NFT in the sale meant that the process involved was hardly ordinary. The first step involved transferring ownership of the house from the seller to a limited liability company. After the auction winner was determined, ownership of the LLC was automatically transferred to the winner and the seller received the crypto payment in her digital wallet. 

Karayaneva declined to identify the buyer. The seller was Leslie Alessandra, the founder of a Tampa area–based blockchain company. 

Propy charged the seller a flat fee for its services. 

Other companies have experimented with combining crypto and real estate investments before. Red Swan CRE Marketplace, lets U.S.-based investors become fractional owners of commercial properties via digital tokens recorded on the blockchain. Propy itself also sold TechCrunch founder Michael Arrington’s apartment in Kiev, Ukraine last year for 96 Ether, about $93,000 at the time.

Karayaneva told Fortune that Propy’s legal team came up with the LLC maneuver so the ownership transfer could be instantaneous. The usual due diligence processes that come with buying a home, like completing an inspection, obtaining a title report, and conducting a title search, were done by Propy before the auction, Karayaneva said. People who signed up for the auction were invited to visit the home and review the documents before it took place to make sure they wanted to buy it, she said.

“The only bureaucratic process that we had during the auction was a five-minute process of going through the KYC verification where the bidders had to provide their names and their ID and connect their wallet,”  Karayaneva told Fortune, referring to “know your customer” rules.

Some people offered higher bids on the house than the ultimate winner. But they were not through the online auction and its unusual NFT process. The seller was required to go through with the auction as designed, unless there were no bidders, said Karayaneva. 

Although the house sold for about $653,000 on Thursday, by Friday the value of the underlying Ether was down to about $613,000 because of a decline in its price. 

Propy’s goal, though its NFT auction, is ultimately to appeal to the crypto-savvy or young homebuyers who are fed up with the cumbersome process of purchasing a house. Karayaneva said the company is selling a house in Tampa as an NFT in March, followed by other listings like a condo in Chicago and a single-family home in San Francisco. Unlike the sale this week, the next transaction will use a cryptocurrency called USDC, which unlike Ether, is pegged to the price of the U.S. dollar, she said. 

To expand the potential pool of buyers, Karayaneva said in the future Propy also plans to allow buyers to take out mortgages through its technology in USDC, a so-called stablecoin whose price is always on par with the U.S. dollar. As it is, buyers must pay up front in full, without a mortgage, significantly limiting the number of bidders.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon

Latest in Real Estate

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Real Estate

Personal FinanceReal Estate
Current ARM mortgage rates report for Dec. 30, 2025
By Glen Luke FlanaganDecember 30, 2025
54 minutes ago
Personal Financemortgage rates
Current refi mortgage rates report for Dec. 30, 2025
By Glen Luke FlanaganDecember 30, 2025
54 minutes ago
Personal Financemortgages
Current mortgage rates report for Dec. 30, 2025: Rates dip slightly
By Glen Luke FlanaganDecember 30, 2025
54 minutes ago
Real EstateHousing
Paris Hilton took out a mortgage on the $63 million mansion she bought from Mark Wahlberg. Here’s why that’s actually a smart financial decision
By Sydney LakeDecember 28, 2025
2 days ago
AIData centers
At the edges of the AI data center boom, rural America is up against Silicon Valley billions
By Sharon GoldmanDecember 27, 2025
3 days ago
Mark Zuckerberg stands in a doorway
Real EstateMark Zuckerberg
Mark Zuckerberg gifted noise-canceling headphones to his Palo Alto neighbors because of the nonstop construction around his 11 homes
By Dave SmithDecember 25, 2025
5 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
17 hours ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergDecember 28, 2025
2 days ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressDecember 28, 2025
2 days ago
placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
3 days ago
placeholder alt text
Banking
Russian official warns a banking crisis is possible amid nonpayments. 'I don’t want to think about a continuation of the war or an escalation'
By Jason MaDecember 27, 2025
2 days ago
placeholder alt text
AI
'Godfather of AI' Geoffrey Hinton predicts 2026 will see the technology get even better and gain the ability to 'replace many other jobs'
By Jason MaDecember 28, 2025
2 days ago