• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Former VP Kamala Harris says she went through a nine-hour interview to land the job—but she couldn’t escape ‘gold medal depression’ even when she won

3

A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Former VP Kamala Harris says she went through a nine-hour interview to land the job—but she couldn’t escape ‘gold medal depression’ even when she won

3

A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
RetailE-commerce

Walmart vastly expands its straight-to-your-fridge service as grocery delivery war with Amazon, Instacart, and DoorDash heats up

Phil Wahba
By
Phil Wahba
Phil Wahba
Senior Writer
Down Arrow Button Icon
Phil Wahba
By
Phil Wahba
Phil Wahba
Senior Writer
Down Arrow Button Icon
January 5, 2022, 12:02 PM ET
Add Fortune on Google for similar content.

Ready to have a Walmart worker walk into your home with bags full of groceries and put them in your fridge for you—all while you’re out?

The mammoth retailer is betting that despite the pandemic and any security concerns, millions of Americans will be willing to have strangers enter their homes to drop online orders off in their absence. Walmart is looking to gain an edge over rivals such as Amazon, DoorDash, and Instacart in the intensifying grocery delivery wars—a particularly critical arena for Walmart, which gets about 56% of its U.S. sales from food. (Walmart’s InHome service will deliver other types of items, but given the need to quickly get fresh food into fridges, grocery will be a big focus of the service.)

InHome, begun as a pilot in 2019 and expanded last year, empowers employees to enter a customer’s home to deliver groceries or other orders, or pick up merchandise returns. The employees tote a camera so the customer can watch the delivery if desired. In a big push announced on Wednesday, Walmart said InHome’s availability would expand to markets totaling 30 million households, including major metros like Chicago and Los Angeles, up from 6 million, though Walmart did not say how many customers have actually used the service.

“[We] have found it is a perfect solution for customers who want to live their lives without worrying about making it to the store or being home to accept a delivery,” said Tom Ward, senior vice president, last mile, at Walmart U.S.

To alleviate concerns over safety, Walmart’s service has its employees use a one-time access code to unlock the customer’s door or garage through the InHome app, which connects to smart entry technology. (Customers can also buy a smart lock from InHome for $49.95.) Each worker also wears a camera that records the entire visit. And in a nod to COVID concerns, employees will also sanitize any surface they touch.

Walmart’s InHome Delivery service costs $19.95 per month and is designed to help the retail giant stand out from online rivals that have their own growing delivery services. The stakes are high for Walmart: Its overall online sales have almost doubled compared with levels of two years ago. What’s more, it has a network of thousands of stores from which most InHome deliveries originate. That distribution base could give it an edge over competitors that don’t have a fleet of stores in winning the grocery delivery market, which Insider Intelligence estimates to be a $93 billion opportunity. Amazon Fresh grocery delivery is included in Prime membership, while Instacart Express charges $9.99, the same as what DoorDash charges for a similar subscription, with certain order minimums.

To support the service, Walmart plans to hire at least 3,000 more staff dedicated to InHome and provide them with all-electric delivery vans.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
Phil Wahba
By Phil WahbaSenior Writer
LinkedIn iconTwitter icon

Phil Wahba is a senior writer at Fortune primarily focused on leadership coverage, with a prior focus on retail.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Alcohol consumption is tanking among youths, so wine brands are chasing Gen Z with NASCAR and WWE partnerships
Retailwine
Alcohol consumption is tanking among youths, so wine brands are chasing Gen Z with NASCAR and WWE partnerships
By The Associated PressJune 22, 2026
2 hours ago
A man holds a grocery basket and walks down the aisle of a store.
RetailFood and drink
Your ‘proteinmaxxing’ is creating a whey shortage that’s ratcheting up prices and leaving snack companies to eat costs or make recipes worse
By Sasha RogelbergJune 21, 2026
1 day ago
‘I didn’t want a refund, I didn’t want my money back’: meet a grandma who paid $485 for World Cup tickets and never got them
Travel & LeisureSoccer
‘I didn’t want a refund, I didn’t want my money back’: meet a grandma who paid $485 for World Cup tickets and never got them
By R.J. Rico, Emilie Megnien and The Associated PressJune 20, 2026
2 days ago
A man helps a woman pick meat in the grocery store
EconomyFood and drink
Beef is becoming a luxury as prices stay at record highs. They likely won’t come down until 2028, says Farm Bureau
By Jacqueline MunisJune 20, 2026
2 days ago
Record revenues. Record profits. Record revenue per employee. The Fortune 500 is richer than ever—and employing fewer people
EconomyFortune 500
Record revenues. Record profits. Record revenue per employee. The Fortune 500 is richer than ever—and employing fewer people
By Claire ZillmanJune 19, 2026
3 days ago
A shopper looks at a beverage display June 4, 2026 at the Market 32 Supermarket in South Burlington, Vermont.
EconomyConsumers
Miserable K-shaped economy might actually be fading, as lower-income families bounce back, says Bank of America
By Eleanor PringleJune 19, 2026
3 days ago

Most Popular

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
1 day ago
Former VP Kamala Harris says she went through a nine-hour interview to land the job—but she couldn’t escape ‘gold medal depression’ even when she won
Success
Former VP Kamala Harris says she went through a nine-hour interview to land the job—but she couldn’t escape ‘gold medal depression’ even when she won
By Emma BurleighJune 21, 2026
1 day ago
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
Economy
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
By Jason MaJune 20, 2026
2 days ago
NBC’s Tom Llamas climbed from 15-year-old intern to the top anchor chair—and still isn’t satisfied: ‘If you're not growing, you're dying'
Success
NBC’s Tom Llamas climbed from 15-year-old intern to the top anchor chair—and still isn’t satisfied: ‘If you're not growing, you're dying'
By Preston ForeJune 21, 2026
1 day ago
'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
Health
'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
By Ali Swenson, Amelia Thomson-Deveaux and The Associated PressJune 20, 2026
2 days ago
Tenzin Seldon: The GLP-1 boom is the biggest climate story no one is pricing in
Commentary
Tenzin Seldon: The GLP-1 boom is the biggest climate story no one is pricing in
By Tenzin SeldonJune 21, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.