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Disney

Disney World abruptly pauses sale of annual passes, angering customers

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
November 22, 2021, 10:35 AM ET

Hours after wrapping up its annual D23 fan conference, where it revved up its fan base with sneak peeks into the future of its theme parks, Disney is now facing frustration and anger from those same fans.

Walt Disney World abruptly paused purchases of most new annual passes late Sunday. The most expensive options—Disney Pirate Pass, Disney Sorcerer Pass and Disney Incredi-Pass—remain unavailable Monday with no end-date given for the cessation. Only the Disney Pixie Dust Pass, which is only available to Florida residents (and valid only on weekdays) is currently available.

The pause comes as the busy holiday season begins and many fans have been considering buying one as a gift to their family. And many of those would-be parkgoers took to social media to comment, and vent, about the move.

“I’ve planned my entire next years worth of vacation to make an [annual pass] worth it,” wrote one user on Reddit.

Disney World is selling too many tickets.

Why are annual pass sales being paused?! Why…WHY?

Disney needs to lower capacity again!

I wanted an AP for the holidays! Booo!

Disney should get rid of annual passes.

There goes Christmas.
———
Narrator: “This morning on DisTwitter.”

— Doctor Disney (@Doctor_Disney) November 22, 2021

Disney World to annual pass sales: pic.twitter.com/mCy89tXFpP

— Clint Gamache (@iamcg83) November 22, 2021

Disney’s problem is entirely of their own making. Guests are no longer paying for a vacation: instead they are paying for UNCERTAINTY.

Buy an annual pass without knowing park availability, buy Genie+ without knowing ride availability.

It’s not good enough & it needs to change. https://t.co/YYe5K53uA2

— Luke Morris (@lukefmorris) November 22, 2021

The pause on annual ticket sales comes just two months after Disney World reopened sales of the passes after discontinuing sales at the beginning of the pandemic in March 2020. The new passes were already the source of some fan grumbling, as popular perks like free access to the company’s PhotoPass service (which includes ride photos and pictures taken by park photographers) were converted to paid add-ons.

The park, which is currently celebrating its 50th anniversary, has made several changes in recent months, including charging fans to skip the line. Next March, it plans to open Disney’s Galactic Starcruiser, a Star Wars–themed hotel and immersive experience that will come with premium prices.

Current annual passholders are still able to renew their passes within 30 days of their expiration.

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About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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