• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
ConferencesBrainstorm AI

How a human-robot workforce can increase efficiency

By
Alyssa Newcomb
Down Arrow Button Icon
By
Alyssa Newcomb
Down Arrow Button Icon
November 9, 2021, 1:00 PM ET

With a labor shortage in certain industries and changing demands from consumers, a hybrid workforce of humans and robots can help companies work smarter and faster.

“When we look across industries, we see that revenue potential opportunity to be about 38% on average, so really a significant revenue potential opportunity,” H. James Wilson, managing director of information technology and business research at Accenture said at Fortune Brainstorm A.I. in Boston on Tuesday.

Wilson shared the example of how BMW has brought flexible and collaborative robots into their assembly plant. 

“These human and machine teams, these robot and assembly worker teams, are about 85% more productive,” he said. A significant part of the reason, he said, is that customers are now ordering more customized vehicles, so the robots are able to help individualize each car.

Peter Chen, CEO of Covariant, a company that makes an A.I. brain that helps robots sense what to pick up and when, among other tasks, added that it’s important that A.I. be able to “adapt to new situations on the fly.”

That’s one issue with which iRobot, maker of the popular robotic Roomba vacuums, has had to contend. 

“Everyone’s home is chaotic in its own unique way,” said Chris Jones, chief technology officer at iRobot.

While Roombas learn to map the rooms of a house and objects, such as a sofa or dinner table, they also need to learn to navigate around unexpected obstacles that could damage the robot—particularly pet waste.

“We are applying deep learning to pet waste detection,” Jones said.

The company stands by this technology with what it calls the POOP Guarantee. If a Roomba doesn’t avoid pet waste, Jones said the company will replace the robot.

When asked what that stands for, Jones replied: “Pet owners, official promise.”

More tech coverage from Fortune:

  • Warning: Hot gaming consoles and iPhone 13 are in short supply this holiday season
  • Ethical leadership requires 6 qualities—and Mark Zuckerberg lacks two of them, argues a management expert from NYU
  • Air purifiers and CO2 monitors are the new pencil and paper in classrooms
  • What scooter company Bird has planned after its public debut and a rocky 2020
  • Last year, advertisers boycotted Facebook over hate speech. Today, they’re silent

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Alyssa Newcomb
See full bioRight Arrow Button Icon

Latest from our Conferences

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest from our Conferences

InnovationBrainstorm AI
Backflips are easy, stairs are hard: Robots still struggle with simple human movements, experts say
By Nicholas GordonDecember 11, 2025
14 days ago
ConferencesBrainstorm AI
Exelon CEO: The ‘warning lights are on’ for U.S. electric grid resilience and utility prices amid AI demand surge
By Jordan BlumDecember 9, 2025
16 days ago
AIBrainstorm Design
AI’s reliance on patterns can lead to ‘somewhat mediocre’ results, warns CEO of design consultancy IDEO
By Andrew StaplesDecember 9, 2025
17 days ago
Logo of Fortune Brainstorm AI conference
ConferencesBrainstorm AI
Fortune Brainstorm AI 2025 Livestream
By Fortune EditorsDecember 8, 2025
18 days ago
Workplace CultureBrainstorm Design
How two leaders used design thinking and a focus on outcomes to transform two Fortune 500 giants
By Christina PantinDecember 4, 2025
22 days ago
Workplace CultureBrainstorm Design
Designer Kevin Bethune: Bringing ‘disparate disciplines around the table’ is how leaders can ‘problem solve the future’
By Fortune EditorsDecember 3, 2025
23 days ago

Most Popular

placeholder alt text
Real Estate
Mark Zuckerberg gifted noise-canceling headphones to his Palo Alto neighbors because of the nonstop construction around his 11 homes
By Dave SmithDecember 25, 2025
18 hours ago
placeholder alt text
Success
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighDecember 25, 2025
19 hours ago
placeholder alt text
Personal Finance
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
2 days ago
placeholder alt text
Economy
Even if the Supreme Court rules Trump's global tariffs are illegal, refunds are unlikely because that would be 'very complicated,' Hassett says
By Jason MaDecember 21, 2025
4 days ago
placeholder alt text
Success
Meet the millennial father of six who rebuilt his life through the trades—and questions America's obsession with college
By Eva RoytburgDecember 24, 2025
2 days ago
placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.