• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceFortune Crypto

Bitcoin shoots past $66K, with a one-month gain of more than 50%

By
Declan Harty
Declan Harty
Down Arrow Button Icon
October 20, 2021, 6:52 PM ET

The world’s largest cryptocurrency may have finally hit its watershed moment.

On Tuesday, the first-ever U.S. exchange-traded fund offering investors exposure to the Bitcoin market went live. Listed on the New York Stock Exchange under the ticker BITO, the ProShares Bitcoin Strategy ETF has seen a flood of demand in its first two days of trading that has sent it more than 8% higher.

And with its albeit early but so far successful debut, the ETF, which tracks Bitcoin through futures and not the cryptocurrency itself, has injected a renewed sense of optimism around the future of Satoshi Nakamoto’s creation that is now seemingly showing up in Bitcoin’s price. The cryptocurrency hit yet another record high Wednesday of $66,930.39, while the broader digital assets world also climbed more than 4% over the prior 24 hours, according to CoinMarketCap.

“It’s reached a tipping point where it’s becoming more and more of a real thing,” D.A. Davidson Managing Director Chris Brendler tells Fortune.

Bitcoin’s resurgent rise follows a summer where the notoriously volatile cryptocurrency saw its value cut nearly in half. Then, in early August, Gary Gensler, the chair of the U.S. Securities and Exchange Commission, indicated an openness to green-lighting a Bitcoin ETF that tracks futures following the cryptocurrency, rather than its spot market. Bitcoin subsequently began to make a slow and steady comeback before beginning on its rapid ascent in recent weeks.

Just a month ago, the cryptocurrency was trading around $43,505. Its new peak reached Wednesday represents a one-month gain well in excess of 50%.

Until now, the cryptocurrency market has largely been out of reach for some of Wall Street’s biggest investors and institutions.

The emergence of a Bitcoin-tracking ETF like that of ProShare’s could change that, though. Over the last decade, investors have become well familiarized with ETFs, which trade like stocks but track a basket of underlying assets that are often representative of something like an index such as the S&P 500. BITO is slightly different in that, instead of tracking Bitcoin itself as proponents have pushed the U.S. regulators to allow for over the past eight years, the fund follows Bitcoin futures that are offered by CME Group, one of the world’s largest financial exchanges whose business and markets are regulated by the U.S. Commodity Futures Trading Commission.

So, while the Bitcoin futures ETF may not be exactly what many had hoped for—as the likes of CoinDesk Research Analyst George Kaloudis say it does not track Bitcoin as well as a fund that actually includes the crypto would—it does still open the burgeoning market’s doors to a new slate of investors. And in a space where “fear of missing out” can play a significant role, that is now trickling through with Bitcoin’s movements in recent days, Kaloudis says. “A lot of Bitcoin’s price gains are around momentum.”

More finance coverage from Fortune:

  • 4 things to know about stimulus checks in 2022 and beyond
  • GameStop report from SEC sheds new light on meme stock mania—conspiracies and all
  • How high Goldman Sachs predicts home prices will go in 2022
  • Mortgage rates may spike 30% next year, according to a new forecast
  • These markets are expected to be the hottest for real estate in 2022

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Declan Harty
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Finance

Sam Altman looks down and to the side, frowning.
AIOpenAI
Sam Altman says he’s ‘0%’ excited to be CEO of a public company as OpenAI drops hints about an IPO: ‘In some ways I think it’d be really annoying’
By Sasha RogelbergDecember 19, 2025
12 hours ago
CryptoKlarna
Klarna partners with Coinbase to receive stablecoin funds from institutional investors
By Ben WeissDecember 19, 2025
12 hours ago
AIDebt
AI hyperscalers have room for ‘elevated debt issuance’ — even after their recent bond binge, BofA says
By Jason MaDecember 19, 2025
13 hours ago
Late Apple cofounder Steve Jobs
SuccessCareers
Steve Jobs sold his Volkswagen to raise $1,300 for Apple’s first computer. He became a millionaire just two years later at 23
By Emma BurleighDecember 19, 2025
13 hours ago
Thomas “Tom” McInerney is President, CEO and a Director of Genworth Financial
CommentaryCaregiving
I’m a CEO who’s spent nearly 40 years talking to presidents, lawmakers and leaders about our long-term care crisis. They knew this moment was coming
By Thomas McInerneyDecember 19, 2025
13 hours ago
jewelry
EconomySmall Business
‘This year is just not a jewelry Christmas’: Meet a 64-year-old small businesswoman who’s seen her Main Street decline for the last decade
By Makiya Seminera and The Associated PressDecember 19, 2025
14 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
3 days ago
placeholder alt text
AI
Meta’s 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now
By Eva RoytburgDecember 19, 2025
18 hours ago
placeholder alt text
Success
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
2 days ago
placeholder alt text
Success
Billionaire who sold two companies to Coca-Cola says he tries to persuade people not to become entrepreneurs: ‘Every single day, you can go bankrupt’
By Dave SmithDecember 19, 2025
15 hours ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
1 day ago
placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
15 hours ago