• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCryptocurrency

The Shiba Inu cryptocurrency is now the world’s 20th-biggest after surging 216% over the past week

By
Joanna Ossinger
Joanna Ossinger
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Joanna Ossinger
Joanna Ossinger
and
Bloomberg
Bloomberg
Down Arrow Button Icon
October 6, 2021, 4:23 AM ET

The Shiba Inu cryptocurrency is now the world’s 20th-biggest by market value and has more than tripled in the past week, partly fueled by Elon Musk’s latest tweet about his own puppy.

The SHIB token, centered around a breed of Japanese hunting dogs, is up another 69% in the past 24 hours, according to CoinGecko pricing, putting its market value above $10 billion. 

The gains have come amid a broad rally in major digital currencies, underpinned by favorable seasonal factors, positive technical chart signals and a lack of interference from the Federal Reserve. But SHIB’s 216% surge in the past week has well overshadowed the performance of Bitcoin and Ether, the two biggest tokens, which are both up more than 20% in this period. 

A tweet by Tesla Inc.’s boss late Sunday night U.S. time with a picture of a dog and the comment, “Floki Frunkpuppy”, may have also contributed to the frenzy. That followed a tweet in June that said, “My Shiba Inu will be named Floki” and one last month that read “Floki has arrived.”

Floki Frunkpuppy pic.twitter.com/xAr8T0Jfdf

— Elon Musk (@elonmusk) October 4, 2021

Shiba Inu was founded by an anonymous person going by the name Ryoshi last year, and the coin’s website refers to it as “a decentralized meme token that evolved into a vibrant ecosystem.” It appears to have been made in the vein of Dogecoin, a cryptocurrency that was created as a joke in 2013—also with a Shiba Inu meme—but has since become a popular token that’s used for payments by some sports teams, AMC theaters and others. 

More tech coverage from Fortune:

  • Why Instacart’s new CEO is also launching a women’s health startup
  • Beijing’s crackdown on teen gamers is about more than screen time
  • She ran Bumble’s IPO while being treated for breast cancer. Now she’s becoming a CEO
  • Commentary: Historically Black colleges can’t solve tech’s diversity problem alone
  • James Dean may be resurrected for a new film, decades after he died
Subscribe to The Ledger for expert weekly analysis on fintech’s big stories, delivered free to your inbox.
About the Authors
By Joanna Ossinger
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Software developers discussing programming code and planning how to create innovative software at co-working office. Two software developers checking programming code on computer screen. working through a coding problem together.
Commentaryregulation
Inflated AI claims are under fire—and the regulatory reckoning is coming
By Perrie M. WeinerApril 23, 2026
3 minutes ago
The European AI unicorn run by a baker’s son—he learnt the fundamentals of business watching his father make bread rolls
EuropeLetter from London
The European AI unicorn run by a baker’s son—he learnt the fundamentals of business watching his father make bread rolls
By Kamal AhmedApril 23, 2026
6 minutes ago
A startup called Astor plugs into your brokerage account and texts you AI-driven financial advice for $15 a month
Personal FinanceFintech
A startup called Astor plugs into your brokerage account and texts you AI-driven financial advice for $15 a month
By Jeff John RobertsApril 23, 2026
33 minutes ago
Kemba Walden served as Acting National Cyber Director of the United States and is President of the Paladin Global Institute.
CommentaryHacking
Former national cyber director: Anthropic’s ‘Mythos’ AI can hack nearly anything and we aren’t ready
By Tristan Bove and Kemba WaldenApril 23, 2026
2 hours ago
Colin Zima smiles while wearing a pink shirt
NewslettersTerm Sheet
Exclusive: Omni raises $120 million to fix one of AI’s biggest enterprise data problems
By Lily Mae LazarusApril 23, 2026
3 hours ago
Uber riders complain they were charged more for paying with Amex cards—one viral video shows a $13 difference
Personal FinanceUber Technologies
Uber riders complain they were charged more for paying with Amex cards—one viral video shows a $13 difference
By Catherina GioinoApril 23, 2026
3 hours ago

Most Popular

‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
Economy
‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
By Jim EdwardsApril 22, 2026
1 day ago
The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
Real Estate
The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
By Sydney LakeApril 21, 2026
2 days ago
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
Politics
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
By Catherina GioinoApril 21, 2026
2 days ago
John Ternus, the man stepping into Tim Cook and Steve Jobs' shoes, is a 25-year Apple veteran with zero LinkedIn posts
C-Suite
John Ternus, the man stepping into Tim Cook and Steve Jobs' shoes, is a 25-year Apple veteran with zero LinkedIn posts
By Kelvin Chan and The Associated PressApril 21, 2026
2 days ago
Palantir published a mini manifesto calling some cultures ‘harmful’ and ‘middling’ and said Silicon Valley has ‘a moral debt’ to the U.S.
AI
Palantir published a mini manifesto calling some cultures ‘harmful’ and ‘middling’ and said Silicon Valley has ‘a moral debt’ to the U.S.
By Marco Quiroz-GutierrezApril 22, 2026
1 day ago
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
Law
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
By Sasha RogelbergApril 20, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.