• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCryptocurrency

The Shiba Inu cryptocurrency is now the world’s 20th-biggest after surging 216% over the past week

By
Joanna Ossinger
Joanna Ossinger
and
Bloomberg
Down Arrow Button Icon
October 6, 2021, 4:23 AM ET

The Shiba Inu cryptocurrency is now the world’s 20th-biggest by market value and has more than tripled in the past week, partly fueled by Elon Musk’s latest tweet about his own puppy.

The SHIB token, centered around a breed of Japanese hunting dogs, is up another 69% in the past 24 hours, according to CoinGecko pricing, putting its market value above $10 billion. 

The gains have come amid a broad rally in major digital currencies, underpinned by favorable seasonal factors, positive technical chart signals and a lack of interference from the Federal Reserve. But SHIB’s 216% surge in the past week has well overshadowed the performance of Bitcoin and Ether, the two biggest tokens, which are both up more than 20% in this period. 

A tweet by Tesla Inc.’s boss late Sunday night U.S. time with a picture of a dog and the comment, “Floki Frunkpuppy”, may have also contributed to the frenzy. That followed a tweet in June that said, “My Shiba Inu will be named Floki” and one last month that read “Floki has arrived.”

Floki Frunkpuppy pic.twitter.com/xAr8T0Jfdf

— Elon Musk (@elonmusk) October 4, 2021

Shiba Inu was founded by an anonymous person going by the name Ryoshi last year, and the coin’s website refers to it as “a decentralized meme token that evolved into a vibrant ecosystem.” It appears to have been made in the vein of Dogecoin, a cryptocurrency that was created as a joke in 2013—also with a Shiba Inu meme—but has since become a popular token that’s used for payments by some sports teams, AMC theaters and others. 

More tech coverage from Fortune:

  • Why Instacart’s new CEO is also launching a women’s health startup
  • Beijing’s crackdown on teen gamers is about more than screen time
  • She ran Bumble’s IPO while being treated for breast cancer. Now she’s becoming a CEO
  • Commentary: Historically Black colleges can’t solve tech’s diversity problem alone
  • James Dean may be resurrected for a new film, decades after he died
Subscribe to The Ledger for expert weekly analysis on fintech’s big stories, delivered free to your inbox.
About the Authors
By Joanna Ossinger
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
22 hours ago
placeholder alt text
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeDecember 22, 2025
1 day ago
placeholder alt text
Travel & Leisure
After pouring $450 million into Florida real estate, Larry Ellison plans to lure the ultrarich to an exclusive town just minutes from Mar-a-Lago
By Marco Quiroz-GutierrezDecember 22, 2025
1 day ago
placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
2 days ago
placeholder alt text
Economy
Mitt Romney says the U.S. is on a cliff—and taxing the rich is now necessary 'given the magnitude of our national debt'
By Dave SmithDecember 22, 2025
23 hours ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people ‘working on someone else’s dream’ and not for visionaries—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
2 days ago

Latest in Tech

SuccessSmall Business
10 crucial insights for small business owners to succeed in 2026—and beyond
By Ashley LutzDecember 23, 2025
59 minutes ago
Photo of Sam Altman
SuccessCareers
OpenAI’s CEO Sam Altman says in 10 years’ time college graduates will be working ‘some completely new, exciting, super well-paid’ job in space
By Preston ForeDecember 23, 2025
2 hours ago
Kurian
AIGoogle
Google Cloud chief reveals the long game: a decade of silicon and the energy battle behind the AI boom
By Nick LichtenbergDecember 23, 2025
2 hours ago
Rows of servers at Facebook's Fort Worth Data Center in Texas.
EconomyTech
A huge chunk of U.S. GDP growth is being kept alive by AI spending ‘with no guaranteed return,’ Deutsche Bank says
By Jim EdwardsDecember 23, 2025
4 hours ago
InvestingIPOs
Hong Kong tops global IPO charts for the first time since 2019 for total funds raised, overtaking New York’s stock exchanges
By Angelica AngDecember 23, 2025
4 hours ago
NewslettersTerm Sheet
As AI investors fret over ROI, these startups attracted serious cash from customers in 2025
By Allie GarfinkleDecember 23, 2025
5 hours ago