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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

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MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
RetailBest Buy

Best Buy’s new members program offers access to hard-to-find items

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
October 5, 2021, 5:38 PM ET
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It’s been a rough year for people who have been on the hunt for a PlayStation 5, an Xbox Series X, or the latest and greatest graphics card. But a new membership program from Best Buy could greatly increase the odds of getting your hands on difficult-to-find products.

It’ll come at a price, though.

Best Buy has debuted a new program called Totaltech (as opposed to the existing Total Tech program), that will include “access to some of the…hardest-to-find products” this holiday season. Membership will cost $200 annually—and will also include 24/7 tech support, longer product protection, free shipping and installation, an extended return window, and member prices on some merchandise.

The program, which Best Buy began testing earlier this year, is now available nationwide.

Exactly which hard-to-find products Totaltech members will receive preferential access to was not made clear, but the announcement implies they would be devices that have been supply-constrained, in part owing to the global semiconductor chip shortage.

Fans lined up outside Best Buy stores this year when new video cards were scheduled to go on sale and when new shipments of popular game consoles arrived. And the holiday season could make things even more crowded in the predawn hours.

https://twitter.com/gpu_drops/status/1443770654482829314
https://twitter.com/gpu_drops/status/1443119006924165124

Best Buy will also give Totaltech members access to events such as special pricing on a selection of tech items every Monday, starting Oct. 18 and through the holiday season.

More must-read retail coverage from Fortune:

  • Can new CEO Fidji Simo turn Instacart into more than just a delivery company?
  • 3 months before Christmas, companies are already bracing for stock shortages and bonkers prices
  • Apple and Target retail guru Ron Johnson: Commerce at home will change the way we shop
  • If you’ve bought chicken in the past dozen years, you’re owed some money
  • Roz Brewer on what it feels like to be 1 of 2 Black female CEOs in the Fortune 500

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About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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