• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

The red-hot housing market finally begins to cool

By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
August 16, 2021, 11:55 AM ET
Video Poster

Between the bidding wars and lack of homes for sale, the 2021 housing market has been nothing short of a nightmare for many would-be buyers.

But the red-hot market is finally starting to cool down a bit. The number of homes for sale in the country rose 10% in July, according to data released last week by realtor.com. In all, the figure is up 23% since bottoming out this spring.

Increasing levels of inventory is a good sign for buyers who’ve been pitted against one another in one of the most competitive—and tight—housing markets in the nation’s history. Indeed, during the first 12 months of the pandemic, inventory for sale fell by more than 50%. Inventory levels this spring and summer were at their lowest in more than 40 years.

But rising inventory and a cooling market don’t mean home shoppers should expect prices to fall. Industry insiders don’t foresee a 2008-style housing crash; instead, they see a market returning to normal. Over the past year, home prices soared a mind-boggling 17.2%, according to real estate research firm CoreLogic. That company forecasts a more modest 3.2% appreciation in the next 12-month window.

“We were going 120 mph; now we’re going 100 mph. A normal year is 75 mph,” Devyn Bachman, vice of research at John Burns Real Estate Consulting, told Fortune. “We need inventory levels to stabilize. That will stabilize the pricing environment as well. And I think we’re heading in that direction.”

What’s going on?

For starters, seasonality is coming back to the market. Around this time every year—with the exception of last year—housing cools a bit as shoppers get distracted by vacations and the restart of school.

“After skipping seasonal trends in 2020, our research projects that housing inventory will follow seasonal patterns in 2021, and begin cooling down…Housing inventory for sale will trend upward, but we are still a long way off from normal inventory levels,” Nik Shah, CEO of Home.LLC, told Fortune. Similar to CoreLogic, his forecast shows home appreciation decelerating in the coming months but still moving upward.

This isn’t all driven by seasonality, however. Bachman said the market is cooling as homebuyers start to push back at sky-high home prices. Of course, this was always inevitable: Prices can’t outpace income growth forever.

“You’ve had crazy-strong home price appreciation over the last year, that is unsustainable…When you have that much appreciation, people pause and say, ‘I need to step back and let things cool down,’” Bachman said.

This uptick in housing inventory is welcomed by more than just home shoppers. Many sellers will benefit too. The lack of homes for sale in the U.S. has persuaded some would-be home sellers to not put their home up for sale. After all, if they sold, the tight market would make it hard for them to find something else. As inventory levels begin to go back up, these potential sellers might finally make the plunge. And that would help to further increase inventory levels.

Even with the recent uptick in homes for sale, inventory levels are still down 42% from pre-pandemic levels. That tight market won’t go back to normal overnight. Not when historically low mortgage rates and a wave of millennials looking to buy are still driving the market forward.

More finance coverage from Fortune:

  • What are stablecoins? Your guide to the fast-rising alternative to Bitcoin and Ethereum
  • Adidas gives Reebok the boot. Will this go down as one of the worst sportswear acquisitions ever?
  • As climate worries spike, green bonds are having a moment. Should you invest?
  • The daunting challenge ahead for Disney CEO Bob Chapek
  • Crypto platform offers $500,000 “bug bounty” to hacker for returning stolen assets

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Lance LambertFormer Real Estate Editor
Twitter icon

Lance Lambert is a former Fortune editor who contributes to the Fortune Analytics newsletter.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

 The world’s 500 richest people made more than a quarter trillion yesterday as volatile markets react to fragile Iran war ceasefire
EconomyBillionaires
 The world’s 500 richest people made more than a quarter trillion yesterday as volatile markets react to fragile Iran war ceasefire
By Jacqueline MunisApril 9, 2026
36 minutes ago
Only five ships crossed the Strait of Hormuz Thursday, far below Iran’s pledge as negotiations begin
EnergyIran
Only five ships crossed the Strait of Hormuz Thursday, far below Iran’s pledge as negotiations begin
By Eva RoytburgApril 9, 2026
3 hours ago
7 best debt relief companies 2026
Personal FinanceLoans
7 best debt relief companies 2026
By Joseph HostetlerApril 9, 2026
3 hours ago
iran
EnergyFood and drink
A global food emergency: Why the closed Strait of Hormuz puts half the world’s calories at risk
By Aya S. Chacar and The ConversationApril 9, 2026
5 hours ago
Willie Walsh, wearing a blue suit, looks to his right with his mouth slightly open.
EnergyAviation
Jet fuel supply disruptions are comparable to 9/11 and could take months to replenish even if Hormuz Strait is reopening, airline trade group warns
By Sasha RogelbergApril 9, 2026
5 hours ago
erewhon
EconomyFood and drink
Americans hate the economy so much, they’re buying $22 smoothies
By Yuanyuan (Gina) Cui, Patrick Van Esch and The ConversationApril 9, 2026
5 hours ago

Most Popular

U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
11 hours ago
The U.S. had a national debt ‘home run’ in its grasp, says Jamie Dimon. But the government did nothing, and now its best option is crisis management
Economy
The U.S. had a national debt ‘home run’ in its grasp, says Jamie Dimon. But the government did nothing, and now its best option is crisis management
By Fortune EditorsApril 8, 2026
1 day ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
2 days ago
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
Success
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
By Fortune EditorsApril 8, 2026
1 day ago
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
AI
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
By Fortune EditorsApril 8, 2026
1 day ago
MacKenzie Scott's latest donation takes her HBCU giving to well over $1 billion
Success
MacKenzie Scott's latest donation takes her HBCU giving to well over $1 billion
By Fortune EditorsApril 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.