• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

Employees may need to keep up ‘the pretense of working’ as automation spreads, says A.I. expert Kai-Fu Lee

By
Nicholas Gordon
Nicholas Gordon
and
Nicholas Gordon
Nicholas Gordon
Down Arrow Button Icon
By
Nicholas Gordon
Nicholas Gordon
and
Nicholas Gordon
Nicholas Gordon
Down Arrow Button Icon
August 12, 2021, 4:38 AM ET

As businesses begin to automate low-level service work, companies may start creating fake tasks to test employee suitability for senior positions, says Kai-Fu Lee, the CEO of Sinovation Ventures and former president of Google China.

“We may need to have a world in which people have ‘the pretense of working,’ but actually they’re being evaluated for upward mobility,” Lee said at a virtual event hosted by Collective[i], a company that applies A.I. to sales and CRM systems. 

Work at higher levels of a company, which requires deeper and more creative thinking, is harder to automate and must be completed by humans. But if entry-level work is fully automated, companies don’t have a reason to hire and groom young talent. So, Lee says, companies will need to find a new way to hire entry-level employees and build a path for promotion.

Subscribe to Eye on A.I. for expert weekly analysis on the intersection of artificial intelligence and industry, delivered free to your inbox.

It was one of several predictions Lee made about the possible social effects of widespread adoption of A.I. systems. Some were drawn from his upcoming book, AI 2041: Ten Visions for Our Future—a collection of 10 short stories, written in partnership with science fiction author Chen Qiufan, that illustrate ways that A.I. might change individuals and organizations. “Almost a book version of Black Mirror in a more constructive format,” joked Lee, a well-known expert in the field of A.I. and machine learning and author of the 2018 book AI Superpowers: China, Silicon Valley, and the New World Order. 

Talk of A.I. and its role in social behavior often centers on the tendency of algorithms to reflect and exacerbate existing social biases. For example, a contest by Twitter to root out bias in its algorithms found that its image-cropping model prioritized thinner white women over people of other demographics. Data-driven models risk reinforcing social inequality, especially as more individuals, companies, and governments rely on them to make consequential decisions. As Lee noted, when a “company has too much power and data, [even if] it’s optimizing an objective function that’s ostensibly with the user interest [in mind], it could still do things that could be very bad for the society.”

Despite the potential for A.I. to do harm, Lee has faith in developers and A.I. technicians to self-regulate. He supported the development of metrics to help companies judge the performance of their A.I. systems, in a manner similar to the measurements used to determine a firm’s performance against environmental, social, and corporate governance (ESG) indicators. “You just need to provide solid ways for these types of A.I. ethics to become regularly measured things and become actionable.”

Yet he noted that more work needs to be done to train programmers, including the creation of tools to help “detect potential issues with bias.” More broadly, he suggested that A.I. engineers adopt something “similar to the Hippocratic oath in medical training,” referring to the set of professional ethics that doctors adhere to during their dealings with patients, most commonly summarized as “Do no harm.”

“People working on A.I. need to realize the massive responsibilities they have on people’s lives when they program,” Lee said. “It’s not just a matter of making more money for the Internet company that they work for.”

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Authors
Nicholas Gordon
By Nicholas GordonAsia Editor
LinkedIn iconTwitter icon

Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

See full bioRight Arrow Button Icon
By Nicholas Gordon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Anthropic CEO Dario Amodei.
AIAnthropic
The Pentagon brands Anthropic’s CEO a ‘liar’ with a ‘God-complex’ as deadline looms over AI use in weapons and surveillance
By Beatrice NolanFebruary 27, 2026
2 hours ago
lacks
LawLawsuit
The immortal life of Henrietta Lacks lawsuits gets a bit shorter with Novartis settlement
By Brian Witte and The Associated PressFebruary 27, 2026
2 hours ago
burger king
AIOpenAI
Burger King tests OpenAI-powered headsets that will track the friendliness of drive-through workers
By Dee-Ann Durbin and The Associated PressFebruary 27, 2026
4 hours ago
zuck
LawSocial Media
20-year-old claiming social media addiction in landmark trial says she was on it ‘all day long’ as a child. Meta brings up abusive environment
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressFebruary 27, 2026
4 hours ago
dorsey
BankingLayoffs
Jack Dorsey lays off 40% of Block, saying AI has changed the game: ‘Intelligence tools have changed what it means to build and run a company’
By Elaine Kurtenbach and The Associated PressFebruary 27, 2026
4 hours ago
ted
Big TechMedia
Netflix walks away, saying Warner was ‘always a ‘nice to have’ at the right price, not a ‘must have’ at any price’
By Wyatte Grantham-Philips and The Associated PressFebruary 27, 2026
5 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
23 hours ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago
placeholder alt text
AI
Jamie Dimon says society should start preparing for AI job displacement: ‘Now’s the time to start thinking about’ it
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.