• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

The ‘crazy’ is leaving the housing market

By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
August 9, 2021, 1:53 PM ET

After booming for more than a year—with bidding wars sweeping through communities from coast to coast—the housing market is finally cooling off a bit.

But don’t mistake this for the start of a crash. This isn’t 2008.

Instead, the industry sees this recent softening as more of a return to normal. While home prices over the past 12 months are up a staggering 17.2%, CoreLogic, a real estate research firm, forecasts just a 3.2% appreciation coming in the next 12 months.

What’s driving this cooldown? Some of it is a result of would-be homebuyers simply balking at sky-high prices. But that’s not all: Seasonality appears to be coming back to the market. Historically, housing begins to slow down in the late summer as the start of school nears, and then returns in full force again in the spring.

“With the economy reopened and people back to traveling and visiting with friends and family, the housing fixation has diminished slightly,” Ali Wolf, chief economist at Zonda, a housing market research firm, tells Fortune. “That is why housing normally has a seasonal pattern. The uniqueness about the housing market in 2020 was that seasonality was notably absent: Buyers continued to home shop last year even during the traditionally slower times of the year.”

While prices over the past year ran up like they did before 2008, the dynamics at play in 2021 are nothing like that bubble. For a housing bust to occur there would likely need to be a supply glut. We’re currently at the opposite end of that spectrum, with housing inventory still near a 40-year low after falling by more than 50% during the pandemic. Not to mention, our nation is under-built by about 3.8 million single-family homes, according to Freddie Mac. Leading up to the 2008 bubble, annual homebuilding was around 30% higher than it is right now.

Additionally, demographics suggest that our low inventory will continue to be outmatched by homebuyer demand. As Fortune has previously reported, we’re in the middle of the five-year period during which the largest tranche of millennials, those born between 1989 and 1993, are hitting their thirties—the age when first-time homebuying really kicks into gear.

Still, there are some wild cards.

The COVID-19 recession saw mortgage rates plunge to historic lows. This created a huge mortgage savings for buyers and allowed them to stretch their budgets north. If inflation fears startle the Federal Reserve into raising rates sooner than expected, it would have a negative impact on the housing market. During the crisis, remote workers were also able to uproot themselves in pursuit of affordable real estate. If the end of the pandemic sees employers tighten their work-from-home policies, that could also pull steam out of the market. 

Additionally, on Sept. 30 the mortgage forbearance program, which allows some borrowers to pause their payments, will end. There are still 1.75 million borrowers, representing 3.5% of U.S. mortgages, enrolled in the forbearance program. If those homeowners opt to sell rather than restart payments, that could cause inventory to rise.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Lance LambertFormer Real Estate Editor
Twitter icon

Lance Lambert is a former Fortune editor who contributes to the Fortune Analytics newsletter.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
2 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
2 days ago
placeholder alt text
Investing
Jerome Powell got a direct question about the U.S. ‘losing credibility’ and the soaring price of gold and silver. He punted
By Eva RoytburgJanuary 29, 2026
21 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Thursday, January 29, 2026
By Joseph HostetlerJanuary 29, 2026
21 hours ago

Latest in Finance

InvestingIndonesia
Indonesia exchange CEO steps down as MSCI reform pressure mounts
By Prima Wirayani, Abhishek Vishnoi and BloombergJanuary 30, 2026
1 hour ago
christian sewing touches his glasses
BankingBanks
German prosecutors’ raid on Deutsche Bank hurts the lender’s attempts to leave its long history of compliance failures in the past
By Lily Mae LazarusJanuary 30, 2026
3 hours ago
Man with glasses smiling before a blue background.
InvestingInvestment
$14 trillion asset manager BlackRock unveils its newest weapon in Wall Street ‘alts’ talent war: profit sharing from private markets
By Amanda GerutJanuary 30, 2026
3 hours ago
Personal Financemortgages
Current mortgage rates report for Jan. 30, 2026
By Glen Luke FlanaganJanuary 30, 2026
3 hours ago
Personal FinanceReal Estate
Current refi mortgage rates report for Jan. 30, 2026
By Glen Luke FlanaganJanuary 30, 2026
3 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Jan. 30, 2026
By Glen Luke FlanaganJanuary 30, 2026
3 hours ago