• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceEye on Investing

Tesla’s Bitcoin bet is back in the black—big time

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
August 9, 2021, 11:56 AM ET
Video Poster

Every time Bitcoin crashes to make Elon Musk’s famous bet look reckless, Tesla’s stake rebounds big and fast, handing the lead cryptocurrency’s fans still another “we told you so” moment. A amazing reversal flipping Tesla’s holdings from red to black just happened again. Tesla now owns 42,000 Bitcoin at an average cost of $31,700 per coin. At Bitcoin’s high point of over $64,000 in April, Musk’s wager had garnered realized and unrealized gains of almost 100%, or $1.5 billion. But that bounty gradually eroded as its price drifted downward, and, on June 20, Bitcoin slipped to a near multi-month low of $29,360. All of Tesla’s gains, both the $128 million profit on the 10% of its holdings sold in Q1, and the coins still on its books, totally vanished.

Then Bitcoin roared back. Musk changed personas as if he were back on Saturday Night Live, from riverboat gambler to an action hero rocketing into space. Just 10 days later, at the end of the quarter on June 30, Bitcoin’s price had jumped to $35,041, lifting the value of Tesla’s trove by 19% to $1.47 billion. By the market close on Aug. 6, Bitcoin leapt another 22% to $42,831.

From the trough on June 20, Tesla’s portfolio jumped $1.233 billion to $1.8 billion. In just two weeks, Tesla’s holdings swung from breakeven to a $570 million paper gain.

By Tesla’s standards, that’s big money. In Q2, the EV-maker posted its best quarterly results ever, earning $939 million before taxes and sales of regulatory credits, up from a loss in Q1. Hence, Tesla gained as much on Bitcoin from June 20 to Aug. 6 as it made selling EVs and batteries in its second quarter.

Elon doesn’t seem the least stressed over parking corporate cash in an asset so volatile that by selling on one of its spikes, Tesla could reap as much as an extra quarter’s earnings, and that if it collapses, could erase the quarter’s profits. If Tesla can build on its big earnings increase in Q1, shareholders will be a lot more relaxed about the boss’s Bitcoin lark. If Tesla fails to deliver big, they will quickly sour on Musk’s gambit as an adventure too far.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

CybersecurityMeta
Trump’s FTC backs off social media regulation despite finding that nearly 20% of America’s children are online for 4 hours or more
By Catherina GioinoFebruary 27, 2026
2 hours ago
Personal FinanceInsurance
State Farm is doling out $100 checks to 49 million customers. Here’s who qualifies and how to get paid
By Sydney LakeFebruary 27, 2026
4 hours ago
Aerial view of a data center under construction in Ohio.
EconomyEconomics
Before AI gains materialize, governments will have to deal with a ‘policy tradeoff,’ Moody’s says: How to handle the massive spending and debt risk
By Tristan BoveFebruary 27, 2026
4 hours ago
Graphic depicting a coin reads, Fortune Crypto: Facebook Crypto 2.0
CryptoCrypto Playbook
Facebook’s first crypto push set off a firestorm. This time around, its plans are met with a shrug
By Jeff John RobertsFebruary 27, 2026
5 hours ago
Personal Financewealth management
The Great Wealth Transfer is already happening as millennials hitting their ‘Peak 35’ are richer than ever
By Catherina GioinoFebruary 27, 2026
5 hours ago
Low angle view of male carpenters working on rooftop of construction frame
EconomyU.S. economy
More people are moving out of the U.S. than moving in for the first time since the Great Depression—a bad omen for the $38.8 trillion national debt
By Tristan BoveFebruary 27, 2026
6 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
1 day ago
placeholder alt text
Commentary
'The Pitt': a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
1 day ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
16 hours ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.