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Prudential’s CFO on transformation, automation, and community

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
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Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
July 12, 2021, 5:00 AM ET

Good morning,

An enterprise-wide transformation is underway at Prudential Financial, says EVP and CFO Ken Tanji. But with 146 years in business, this isn’t the first time the company has evolved. “We’ve adapted over time, and we continue to be consistent with delivering on our purpose,” Tanji says.

Prudential Financial EVP and CFO Ken Tanji/Courtesy of Prudential

The Fortune 100 insurance giant headquartered in Newark, N.J. has approximately 40,000 employees and sales associates worldwide. The onset of the COVID-19 pandemic resulted in revenues falling about 12% in 2020 compared to 2019. But in the first quarter of 2021, Prudential reported a record adjusted operating income of $1.665 billion, fueled by its global investment management business, PGIM, and retirement business. A key component of its transformation is to reallocate $5 billion to $10 billion in capital toward higher growth and less market-sensitive businesses over the next three years, according to the company.

In its digital transformation, Prudential is implementing A.I., cloud technologies, and advanced analytics to enhance customer experience, Tanji says. An example is the automated claims process that has been particularly useful during the pandemic, “a time when it was important to our customers,” he says. The company is also focused on enhancing mobile apps, chatbots, and the use of digital signatures, he says. 

The pandemic has both accelerated Prudential’s capabilities in using automation in underwriting life insurance policies and has made consumers less wary of the technology, Tanji says. “Probably less than 20% of our underwriting or new policy approval process was automated, to now, over 80%,” he says. Insurance hasn’t been known for being progressive in technology, but that’s changing as customers become more comfortable sending and receiving information electronically, he says.

Internally, finance is “looking at cloud applications, particularly for forecasting, to make it nimbler and faster and have a better turnaround time,” Tanji says. There’s opportunity to digitize “pretty much across the board with reporting, actuarial forecasting, investment, and risk management,” he says. 

As CFO, he is involved in Prudential’s weekly transformation meetings. “We have a dedicated transformation finance leader who also oversees the whole effort,” he says. “It’s then supported by what we call our transformation finance team.” In addition, Tanji says he partners with Prudential’s CIO Stacey Goodman. 

He began at Prudential almost 30 years ago, working in several financial leadership positions, and was appointed EVP and CFO in 2018. An important skill Tanji brings to the table is the ability to relate to a wide range of people and align them around common objectives, he says. Tanji learned the value of diversity through the lessons of his father, who was Japanese and a social worker in inner-city Minneapolis. “He exposed me to a lot of people from different walks of life,” Tanji says. “I now serve as a treasurer and trustee for the New Jersey Institute for Social Justice.”

He aspires for a sense of unity within his finance team. “The name of our department is not the finance department: it’s called the global finance community,” he says. “We want it to be a community that supports each other.”


See you tomorrow.

Sheryl Estrada
sheryl.estrada@fortune.com

****

Nominate superstars for consideration for Fortune’s annual 40 under 40 ranking of the most influential young people in business. The deadline is July 19. Click here for more information.

Big deal

Visa released its latest U.S. Spending Momentum Index (SMI) on July 9, designed to gauge the health of consumer spending. In June, the SMI registered 111.7 compared to the May reading of 123.3. "The reading above 100 suggests consumer spending was expanding year-over-year, but at a slightly slower pace than was seen in May," according to the report. But, overall, consumer spending remained solid in June.

Going deeper

Autonomy and the Association for Sustainability and Democracy in Iceland released the report, Going Public: Iceland's Journey to a Shorter Working Week, on July 4. From 2015-2019, about 2,500 workers in Iceland participated in two trials in which their workweek was reduced to four days with no reduction of pay. "Worker wellbeing dramatically increased across a range of indicators," according to the report. And productivity remained the same or improved, researchers found.

Leaderboard

Daryl Raiford was named CFO at Bandwidth Inc., a cloud communications company. Raiford will join Bandwidth on July 12 as executive vice president. He is expected to succeed Jeff Hoffman as CFO in August. Raiford most recently served as CFO at Ribbon Communications.

Melissa Schaeffer was named SVP and CFO at Air Products, an industrial gases company, effective August 10, 2021. Schaeffer succeeds EVP and CFO Scott Crocco who is retiring on September 30. Schaeffer joined Air Products in June 2016 as vice president, chief audit executive. She was appointed vice president, Finance—GEMTE (Americas, Middle East, and India) in 2020.

Overheard

“That’s the price of entry in the game, as you have to have a competitive value proposition—compensation is a big part of it. It’s not the only thing, but it’s definitely a big part of it.”

—Capital One Chief Information Officer Rob Alexander on the company’s plans to add 3,000 additional technologists by the end of the year, as told to Fortune.

About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
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Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

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