• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Leadership

The 40-hour work week is a raw deal both for workers and their employers, this Nordic nation just learned

By
Christiaan Hetzner
Christiaan Hetzner
and
Christiaan Hetzner
Christiaan Hetzner
Down Arrow Button Icon
By
Christiaan Hetzner
Christiaan Hetzner
and
Christiaan Hetzner
Christiaan Hetzner
Down Arrow Button Icon
July 8, 2021, 10:48 AM ET

Can you quit work a half-day early each week, get the same pay, and be just as valuable and productive to your employer? 

Iceland seems to believe so. 

The Nordic island nation with fewer than a half-million inhabitants just revealed the results of a near five-year-long study designed to determine whether giving employees more free time actually can improve productivity. 

According to researchers, the exercise proved to be a “an incredible success story,” one that could raise further questions for employers—or, at the very least, add to the raging work-life balance debate—about the future of work in an age where digitalization and automation are reshaping the office environment.

“There is a strong correlation between shorter working hours and increased productivity amongst wealthy nations,” study authors Guðmundur D. Haraldsson and Jack Kellam concluded, citing an established and growing body of evidence that supports this hypothesis.

The researchers included a graphic in the report that showed that, between 2005 and 2015, average worker hours fell in Iceland by about 100 hours per year. That decline in time on the job corresponded with a roughly 10-point leap in productivity—as defined in dollar terms—over the same 10-year period.

With the need to work from home during the pandemic shattering traditional notions of productivity, the Iceland study, published by think tank Autonomy and non-profit organization Alda, suggests there is no need to return to the status quo ante in a post-COVID world.

Employers should listen closely, too, since companies face an intensifying war for talent in a market where workers are gaining the upper hand.

Time off: Iceland

Here’s how the Iceland study went down: Starting in February 2015, and growing in size over time, more than 2,500 staff working for over 100 employers participated in two separate trials in Iceland that saw their hours reduced to 35 or 36 from an original 40 per week. 

At its peak, roughly 1.3% of the country’s eligible population took part in the experiment.

Participants reported feeling more energized. Many used the extra free time for hobbies or exercise, which then spilled over as a positive effect on their work.

Some managers said that by stating in job advertisements that their workplace participated in the trial, they saw an upsurge in job applicants, which had the knock-on effect of raising the company profile.

Unexpected social benefits also emerged. The study reported that the division of labor in family households changed in many cases, with men taking on greater responsibilities at home. The improvement in the lives of single parents was even greater.

Participants discovered shortening the work week required a thought-through strategy that prioritized essential tasks and overhauled unproductive routines.

“Organization was key to working less—and the reward of reduced hours provoked people to organize their work more efficiently—with changes made to how meetings were run, as well as schedules, and in some cases to opening hours,” the study found.

Minimal teething problems

Importantly, the perceived benefits on physical and psychological health described by participants tended to last.

Following the success of the initiatives, Icelandic trade unions were able to negotiate permanent cuts in working hours for tens of thousands of their members across the country, the study noted. 

In total, roughly 86% of Iceland’s entire working population has now either moved to working shorter hours, or have gained the right to shorten their working hours, the study says. 

The authors did not address one crucial aspect, however. Unusually for a Scandinavian country, Iceland suffers from low productivity, at least when compared to its Nordic neighbors. 

The tiny island nation ranks alongside other labor-intensive states like Chile, Mexico, and Japan as one of the countries where employees work very long hours, according to the Organization for Economic Cooperation and Development. 

This could suggest there was sufficient low-hanging fruit to streamline everyday tasks, making the trial less directly applicable to economies further along the productivity slope.

Researchers were nonetheless satisfied by the results, and argued the occasional difficulties were mere teething problems, somewhat easy to manage.

“The overarching picture that emerges is that the Icelandic trials strongly challenge the idea that a reduction in working hours will lower service,” they wrote. “On the contrary, they show that productivity can, in many instances, be increased through working time reduction.“

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Authors
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon
By Christiaan Hetzner
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Beyond the diploma: Skills that actually get graduates hired
Future of WorkWorkplace Innovation Summit
Beyond the diploma: Skills that actually get graduates hired
By Ashley LutzMay 22, 2026
2 hours ago
satya nadella
AITech
Microsoft reports are exposing AI’s real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
2 hours ago
She grew Salesforce’s team by 600% in South Asia. Meet one of India’s most powerful women
NewslettersMPW Daily
She grew Salesforce’s team by 600% in South Asia. Meet one of India’s most powerful women
By Angelica AngMay 22, 2026
3 hours ago
Svenja Gudell, chief economist at Indeed
SuccessWorkplace Innovation Summit
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
3 hours ago
Steve Wozniak
SuccessCareers
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
By Preston ForeMay 22, 2026
4 hours ago
A year in the life at HP: What matters to its sustainability lead in May 2026? 
EuropeHP
A year in the life at HP: What matters to its sustainability lead in May 2026? 
By Francesca CassidyMay 22, 2026
8 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
1 day ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
2 days ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
3 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
2 days ago
McKinsey partner says up to 50% of work hours could be transformed within the next 5 years
AI
McKinsey partner says up to 50% of work hours could be transformed within the next 5 years
By Emma BurleighMay 21, 2026
1 day ago
Current price of oil as of May 21, 2026
Personal Finance
Current price of oil as of May 21, 2026
By Joseph HostetlerMay 21, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.