• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNintendo

Nintendo launching upgraded Switch console in October

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
July 6, 2021, 12:23 PM ET

After months of speculation and rumors, Nintendo has announced a new version of its Nintendo Switch console is coming this fall.

The Nintendo Switch (OLED model) will go on sale Oct. 8. Priced at $350, the system is similar in many ways to the existing Switch, but will feature a larger seven-inch OLED screen and twice as much internal storage for game software.

The OLED model, like its predecessor (which will remain on sale), can be used as a portable gaming system and connected to TVs for a big-screen gaming experience. Because of its larger screen size, it also offers a tabletop mode, where players can lay the screen flat on a table and play cooperatively or competitively.

Preorders for the system will begin at retailers “soon,” Nintendo said in a statement.

“The new Nintendo Switch (OLED model) is a great option for players who want to experience the new vibrant screen when playing in handheld and tabletop mode,” said Nintendo of America president Doug Bowser.

This will put three models of the Nintendo Switch on the market. The current flagship sells for $300, while the Nintendo Switch Lite, which can be used only for handheld play, costs $200.

Despite high-profile launches of the PlayStation 5 and Xbox Series X last fall, the four-year-old Nintendo Switch is the video game industry’s bestselling game system in both units sold and total dollars year to date, according to the NPD Group.

While some gamers eagerly welcomed news of the Switch (OLED model), the reality didn’t quite live up to expectations set by the rumor mill. Many expected this version of the Switch to support 4K video, and some were hoping for a faster processor—which, predictably, has caused some grumbling.

Whispers of an upgraded Switch began to circulate in January 2020 in the gaming world, and grew so quickly that the company felt the need to issue a statement warning fans that no new hardware would be coming out that year. Many expected Nintendo to announce the new model during E3 last month, but the company instead focused on upcoming software.

More must-read tech coverage from Fortune:

  • A Tesla “recall” applies to nearly every car the company has sold in China
  • Post-Brexit data transfers from the EU to the U.K. are safe—for now
  • Semiconductors are in short supply. 3 experts weigh in on what to do about it
  • Southeast Asia’s most valuable company has an edge in the battle of the super-apps: Its gaming business
  • 11 smart, time-efficient podcast tips and tricks

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

newsom
Personal FinanceTaxes
Gavin Newsom’s anti-Zohran moment: the California billionaire tax that splits the Democratic Party down the middle
By Nick LichtenbergJanuary 15, 2026
9 hours ago
Big TechTech
Oracle struggles to attract workers to Nashville ‘world HQ’—even with a 2-million-square-foot office and Larry Ellison’s favorite restaurant
By Marco Quiroz-GutierrezJanuary 15, 2026
10 hours ago
InnovationTesla
Customers lament Tesla’s move toward monthly fees for self-driving cars: ‘You will own nothing and be happy’
By Tristan BoveJanuary 15, 2026
11 hours ago
AIEye on AI
Worried about AI taking your job? New Anthropic research shows it’s not that simple
By Sharon GoldmanJanuary 15, 2026
11 hours ago
Photo of Miles Brundage, a former OpenAI policy researcher who has founded AVERI, a nonprofit institute advocating for independent AI safety audits of top AI labs.
AIaudit
Exclusive: Former OpenAI policy chief creates nonprofit institute, calls for independent safety audits of frontier AI models
By Jeremy KahnJanuary 15, 2026
13 hours ago
A Verizon store in New York, US, on Wednesday, Jan. 14, 2026.
LawVerizon Communications
Verizon offers $20 account credits for 1.5 million customers outraged by mysterious 10-hour-long service outage. Here’s how to get the credit
By Eva RoytburgJanuary 15, 2026
14 hours ago

Most Popular

placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
1 day ago
placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
1 day ago
placeholder alt text
Health
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
21 hours ago
placeholder alt text
Success
Despite a $45 million net worth, Big Bang Theory star still works tough, 16-hour days—he repeats one mantra when overwhelmed
By Orianna Rosa RoyleJanuary 15, 2026
20 hours ago
placeholder alt text
Economy
California's wealth tax doesn't fix the real problem: Cash-poor billionaires who borrow money, tax-free, to live on
By Nick LichtenbergJanuary 14, 2026
2 days ago
placeholder alt text
Politics
One year after Bill Gates surprised with the choice to close his foundation by 2045, he's cutting staff jobs
By Stephanie Beasley and The Associated PressJanuary 14, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.