• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNintendo

Nintendo launching upgraded Switch console in October

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
July 6, 2021, 12:23 PM ET

After months of speculation and rumors, Nintendo has announced a new version of its Nintendo Switch console is coming this fall.

The Nintendo Switch (OLED model) will go on sale Oct. 8. Priced at $350, the system is similar in many ways to the existing Switch, but will feature a larger seven-inch OLED screen and twice as much internal storage for game software.

The OLED model, like its predecessor (which will remain on sale), can be used as a portable gaming system and connected to TVs for a big-screen gaming experience. Because of its larger screen size, it also offers a tabletop mode, where players can lay the screen flat on a table and play cooperatively or competitively.

Preorders for the system will begin at retailers “soon,” Nintendo said in a statement.

“The new Nintendo Switch (OLED model) is a great option for players who want to experience the new vibrant screen when playing in handheld and tabletop mode,” said Nintendo of America president Doug Bowser.

This will put three models of the Nintendo Switch on the market. The current flagship sells for $300, while the Nintendo Switch Lite, which can be used only for handheld play, costs $200.

Despite high-profile launches of the PlayStation 5 and Xbox Series X last fall, the four-year-old Nintendo Switch is the video game industry’s bestselling game system in both units sold and total dollars year to date, according to the NPD Group.

While some gamers eagerly welcomed news of the Switch (OLED model), the reality didn’t quite live up to expectations set by the rumor mill. Many expected this version of the Switch to support 4K video, and some were hoping for a faster processor—which, predictably, has caused some grumbling.

Whispers of an upgraded Switch began to circulate in January 2020 in the gaming world, and grew so quickly that the company felt the need to issue a statement warning fans that no new hardware would be coming out that year. Many expected Nintendo to announce the new model during E3 last month, but the company instead focused on upcoming software.

More must-read tech coverage from Fortune:

  • A Tesla “recall” applies to nearly every car the company has sold in China
  • Post-Brexit data transfers from the EU to the U.K. are safe—for now
  • Semiconductors are in short supply. 3 experts weigh in on what to do about it
  • Southeast Asia’s most valuable company has an edge in the battle of the super-apps: Its gaming business
  • 11 smart, time-efficient podcast tips and tricks

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

Panos Panay, Senior Vice President, Devices and Services, Amazon
AIBrainstorm AI
Amazon’s Alexa chief predicts an end to doom scrolling: the next generation is ‘going to just think differently’
By Nick LichtenbergDecember 25, 2025
29 minutes ago
Prakhar Mehrotra smiles as he sits in a yellow chair onstage with "Fortune" on the background screen.
AIFintech
The real AI revolution is going from the information era to the ‘intelligence era,’ Paypal senior VP says. That means your focus should be tokens
By Sasha RogelbergDecember 25, 2025
3 hours ago
InvestingFinance
Goldman Sachs expects layoffs to keep rising—and says investors are punishing the stocks of companies that slash staff
By Lee CliffordDecember 25, 2025
4 hours ago
AIBrainstorm AI
Cursor CEO warns vibe coding builds ‘shaky foundations’ and eventually ‘things start to crumble’
By Marco Quiroz-GutierrezDecember 25, 2025
5 hours ago
Big TechTesla
Tesla faces NHTSA probe over Model 3 emergency door handles
By Dana Hull and BloombergDecember 24, 2025
18 hours ago
Arkeem and Ashley with their 6 children.
SuccessGen Z
Meet the millennial father of six who rebuilt his life through the trades—and questions America’s obsession with college
By Eva RoytburgDecember 24, 2025
22 hours ago

Most Popular

placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
1 day ago
placeholder alt text
Personal Finance
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
1 day ago
placeholder alt text
Economy
Obama's former top economic advisor says he feels 'a tiny bit bad' for Trump because gas prices are low, but consumer confidence is still plummeting 
By Sasha RogelbergDecember 24, 2025
20 hours ago
placeholder alt text
Success
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighDecember 25, 2025
2 hours ago
placeholder alt text
Personal Finance
Financial experts warn future winner of the $1.7 billion Powerball: Don't make these common money mistakes
By Ashley LutzDecember 23, 2025
2 days ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.