• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentarydata privacy

How selling our personal data can fund universal basic income

By
George Zarkadakis
George Zarkadakis
Down Arrow Button Icon
By
George Zarkadakis
George Zarkadakis
Down Arrow Button Icon
June 27, 2021, 8:00 AM ET
Citizen trusts could sell people's personal data to tech companies to fund a universal basic income program.
Citizen trusts could sell people's personal data to tech companies to fund a universal basic income program.Getty Images

Universal basic income (UBI) is the radical idea of giving every person a tax-free, flat amount of income, irrespective of their wealth or employment status. Proponents of UBI point to the accelerating transition of the economy from secure, full-time jobs toward zero-hour gig contracts, and argue that UBI will be necessary to fund citizen well-being in an increasingly uncertain labor market. Their argument is further supported by the march of artificially intelligent systems that automate ever more physical and cognitive human tasks, clearly pointing to a future where wage work will be intermittent and unpredictable for most people. 

UBI used to be a fringe idea, but the COVID-19 pandemic has put it firmly in the spotlight. The trillions of dollars spent on both sides of the Atlantic to keep people out of the office during lockdowns have been a massive experiment in UBI. So where do we go from here?

Two factors will determine whether UBI becomes part of the post-pandemic new normal. The first is how sustainable it is for any government to fund a perpetual UBI without massively adding to the national debt and raising inflation. Research by the American Enterprise Institute has shown a way to achieve a budget-neutral UBI that would give each American $1,350 per month by eliminating almost all current welfare programs. But, given there’s no free lunch in economics, the plan has been shown to be detrimental to millions of citizens at the bottom of income distribution. So instead of lowering inequality, a UBI could raise it. 

The second factor is how UBI would affect human behavior. Earning a living is not an economic necessity only; it is also a source of dignity and self-respect. There is clear correlation between unemployment and mental illness, as well as suicide. Humans need to feel worthy in order to live a meaningful life.

Thankfully, our worth also has a monetary value. Our digital avatars and data, already quite important, will become even more so in the future, as they are needed to train and power the intelligent algorithms that will replace us in the workplace. The enormous value of our data is currently monetized by a handful of tech companies. 

What if we claimed property rights for our personal data? Instead of effectively selling the data to tech giants in exchange for free services, we could instead aggregate our data into a collective asset. Then, we could assign representatives with fiduciary responsibilities to the data providers—us—to govern that asset on our behalf. Call this organization a citizen data trust. 

The data trust could then give, for a fee, controlled access to our data to private or public organizations that need data to develop algorithms, products, and services. Those fees would be collected by the trust and distributed to the citizens as dividends, thus funding a UBI. 

To put the value of data in context, consider how U.S. airlines raised billions in loans backed by their data-heavy frequent flier programs. In March 2021, American Airlines hit a record valuation for its loyalty program—a data set of customer behavior data—of $24 billion. 

Data sets increase in value when combined with other data sets. A smart city data trust could hold dozens of citizen data sets, including health records, transportation habits, and environmental data. If every citizen was a shareholder in that data trust, dividends could translate to thousands of dollars of income per month.

Data trusts could help societies move toward greater economic equality by becoming intermediaries in a digital ecosystem of new value creation, capturing some of that value, and redistributing it back to the data owners. Importantly, data trusts separate the collection and administration of personal data from its processing and utilization, thereby lowering barriers to A.I. innovation for less capitalized startups. By using data to fund a UBI, data trusts could help level people’s opportunities for prosperity in the future.

George Zarkadakis is author of Cyber Republic: Reinventing Democracy in the Age of Intelligent Machines and a senior fellow at the Atlantic Council.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By George Zarkadakis
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
3 days ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
1 day ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
1 day ago
placeholder alt text
Crypto
Bitcoin demand in Nancy Guthrie disappearance shows how crypto is becoming a more frequent feature of physical crimes
By Carlos GarciaFebruary 4, 2026
1 day ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
2 days ago
placeholder alt text
Commentary
I've studied nonviolent resistance in war zones for 20 years and Minnesota reminds me of Colombia, the Philippines and Syria
By Oliver Kaplan and The ConversationFebruary 3, 2026
2 days ago

Latest in Commentary

desantis
CommentaryLeadership
Understanding corporate leaders’ muted Minnesota response: the example of Disney, Florida and conservative retaliation
By Alessandro Piazza and The ConversationFebruary 5, 2026
12 hours ago
grace
CommentaryRobotics
I’m a 25-year-old founder who loves robots but too many humanoids are militant and creepy-looking. Things need to change—just look at Elon Musk
By Grace BrownFebruary 5, 2026
15 hours ago
sam wolf
Commentaryactivist investing
Activist investors are more dangerous to CEOs than ever. Here are 3 ways to safeguard your leadership
By Sam WolfFebruary 5, 2026
16 hours ago
warsh
CommentaryFederal Reserve
Kevin Warsh’s Fed criticisms make sense, but he’s got a ‘cleanest dirty shirt’ problem. Here’s the triple dilemma he faces
By Daniel J. ArbessFebruary 5, 2026
16 hours ago
disney
CommentaryDisney
Disney’s new D’Amaro-land:  a dream team succession saga comes to life
By Jeffrey Sonnenfeld and Stephen HenriquesFebruary 4, 2026
2 days ago
minnesota
CommentaryMinnesota
I’ve studied nonviolent resistance in war zones for 20 years and Minnesota reminds me of Colombia, the Philippines and Syria
By Oliver Kaplan and The ConversationFebruary 3, 2026
2 days ago