• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceEye on Investing

Bitcoin must stay above this level for Elon Musk’s bet to be in the black

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
May 19, 2021, 2:12 PM ET

Elon Musk famously turned on Bitcoin by criticizing its vast carbon footprint. But Tesla’s mercurial CEO apparently still views the world’s largest cryptocurrency as a stellar place to park the company’s cash. Although Musk shocked the crypto-world by declaring that Tesla would no longer accept Bitcoin for payment, he later tweeted that it hadn’t sold any of the coins in its treasury since his change of heart. Now, the apostle of green energy is stuck with an asset that’s both a big time polluter powered chiefly by dirty coal in venues such as China and Iran, and an asset that, at least briefly on May 19, looked like a lousy investment.

In Q4 of last year, Musk purchased $1.5 billion in Bitcoin in one of the most adventurous moves ever undertaken by a corporate treasury. CFO Zach Kirkhorn praised the gambit as “a good place to place some of our cash that’s not being used, and get a good return on that.” By my math, Tesla bought 46,000 coins at an average price of $32,610. In mid-March, it sold 10% of its holdings, around 4,100 coins, at an average price of almost $60,000, booking a profit of $128 million (reduced to $101 million by an “impairment” charge).

For awhile, the wager looked brilliant: At Bitcoin’s peak of $63,425 on April 14, Tesla was harboring a gain of $1.275 billion on the 41,400 coins still on its books. That exceeds its operating income from making and selling cars for the past four quarters, excluding revenues from regulatory credits.

But those gains shrank as Bitcoin entered a sharp descent in early May, culminating in a drop on May 19 that around 10 AM, sank the signature crypto by 27% to $31,663. At that point, Tesla’s remaining stake was worth $40 million less than it paid. Even counting the gain on what it sold in Q1, Tesla was barely breaking even, after sending his shareholders on a dizzying rollercoaster ride.

By midday on May 19, Bitcoin had rebounded to $36,900, lifting Tesla stake back in the black. Even with that spike, its bounty had shrunk from by over $1 billion to $200 million.

Whether Bitcoin keeps rising or pushes Tesla’s holdings further underwater, Musk made a poor choice gambling with corporate cash. As Jerry Klein of Treasury Partners, a firm that manages war chests for many public traded companies told Fortune, the top priorities for treasurers and CFOs is safety and liquidity. What they fear most is any loss of principal. They’re protecting that money for essentials such as funding accounts receivable and inventories, guarding against sudden downturns in their markets, and seizing on merger or R&D opportunities that may suddenly arise.

If Bitcoin hadn’t existed, it would have to be invented as the ultimate, high-volatility holding prudent managers would want shun. Now, Musk’s got two reasons not to buy Bitcoin––it’s a bane on the environment, and as the recent drop demonstrated, a tough investment to defend when it does well, and more than an embarrassment when it goes bad.

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.
About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

protest
Middle EastMiddle East
A month before Iran strikes, Trump told Iranian protesters help was on the way amid a government crackdown
By Aamer Madhani, Josh Boak and The Associated PressFebruary 28, 2026
1 hour ago
khamenei
Middle EastMiddle East
Iranian Supreme Leader Khamenei dies after major attack by Israel and the U.S., Iranian state media confirms
By Jon Gambrell, Melanie Lidman, Josh Boak, Eric Tucker and The Associated PressFebruary 28, 2026
2 hours ago
Middle EastIran
Trump calls death of Ayatollah Ali Khamenei the ‘single greatest chance for the Iranian people to take back their Country’
By Jon Gambrell, Konstantin Toropin, Josh Boak, Aamer Madhani and The Associated PressFebruary 28, 2026
6 hours ago
Middle EastDubai
Dubai’s worst nightmare unfolds as Iran strikes Gulf neighbors
By Dana Khraiche, Fiona MacDonald and BloombergFebruary 28, 2026
6 hours ago
Middle EastIran
Iran’s missile barrage tests whether U.S. has enough interceptors
By Gerry Doyle and BloombergFebruary 28, 2026
6 hours ago
Middle EastIran
Iran is now on ‘death ground’ amid existential threat from U.S. attacks and could ‘go big’ in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
11 hours ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Iran is now on 'death ground' amid existential threat from U.S. attacks and could 'go big' in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
11 hours ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
18 hours ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Dubai’s worst nightmare unfolds as Iran strikes Gulf neighbors
By Dana Khraiche, Fiona MacDonald and BloombergFebruary 28, 2026
6 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.