Ample research over the past few years has pointed to diversity significantly improving a company’s financial performance.

For example: “In the United States, there is a linear relationship between racial and ethnic diversity and better financial performance: for every 10% increase in racial and ethnic diversity on the senior-executive team, earnings before interest and taxes (EBIT) rise 0.8%,” according to a 2015 McKinsey & Company study.

But along with the diversity part, there’s also the inclusion element, which is just as important. Hiring employees of diverse ethnicities, genders, and abilities must be followed by creating an environment of belonging and opportunities for advancement.

Despite the research, the needle hasn’t moved much within executive leadership ranks. There are only five Black CEOs and 40 female CEOs in the Fortune 500, for example.

My colleague Phil Wahba takes an in-depth look at this topic in his latest piece for Fortune Magazine, “Want progress on diversity? Link it to your CEO’s pay.” Phil skillfully explores why linking diversity goals with executive compensation creates accountability.

Take Nike. As Phil writes, “Even as the sports-gear maker promised to prioritize racial inclusion, some of its own workers took to social media to decry racism at the company, citing microaggressions, lesser advancement opportunities for Black employees, and instances of Black shoppers being profiled at Nike stores. Nike stressed that the company prohibited discrimination based on race, but it encouraged workers to keep speaking out, and CEO John Donahoe admitted in a memo to staff that ‘our most important priority is to get our own house in order.'”

He continues: “Nine months later, Nike made its commitment to equity more tangible—by pegging some of Donahoe’s pay to it. In March, Nike announced that part of its executives’ long-term bonuses would be contingent on hitting specific diversity goals by 2025. Donahoe’s potential penalty for missing those targets: a six- or even seven-figure chunk of his compensation.”

“As diversity becomes an even greater focus of Wall Street, employees, and the public, more corporate boards are aligning executives’ pay with their platitudes,” Phil writes, citing other examples at Apple, McDonalds, Chipotle and other boldface names.

You can read the full article here.

See you back here tomorrow.

Sheryl Estrada
sheryl.estrada@fortune.com

Big deal

Over the next year, more than half of executives who participated in PwC's Global DTI 2021 survey say they plan to add full-time cybersecurity personnel. The roles in most demand: cloud solutions (43%), security intelligence (40%), and data analysis (37%), the report found. 

Going deeper

The Wharton School at the University of Pennsylvania released a report on April 7 offering an analysis on the budgetary and economic effects of President Joe Biden’s American Jobs Plan (AJS). “The proposed plan would spend $2.7 trillion and raise $2.1 trillion dollars over the 10-year budget window 2022-2031,” according to Wharton. Among the plan’s proposed increases in business taxes is a measure to raise the corporate tax rate to 28%, which alone would result in $89.6 billion in new tax revenues by 2031, the report found. AJS would decrease government debt by 6.4% and decrease GDP by 0.8% in 2050, according to Wharton.

Leaderboard

Dave Anderson was appointed executive vice president and CFO at Corteva, Inc., effective April 12. Anderson succeeds Gregory R. Friedman who is retiring from Corteva.

Cara Hults was named CFO and COO at Keller Williams ONEChicago. Hults previously served as controller at the Heidenhain Corporation and Perfect Plastics.

Overheard

“I see this trend getting only stronger, and we believe that there is a huge opportunity in new technology companies that facilitate the process of the CFO becoming that business partner and value creator.”

Wouter Born, general partner at venture capital firm Born Capital, on the rise of “CFOTech,” and the progression of CFOs evolving from "number crunchers to financial advisors to now strategic business partners," as told to PYMTS.com.