It might seem impossible for Krispy Kreme doughnuts to pack in any more sugar, but the company has found a way.
Krispy Kreme and Oreo have teamed up to offer new doughnut creations and, for the first time, an Oreo Cookie glaze, which is made with Oreo cookie pieces. The new glaze—offered in addition to the company’s regular glaze and not as a replacement—and doughnuts are available starting today.
This marks the first time Krispy Kreme has teamed up with another brand to transform its glaze waterfall.
Two new doughnut types are being introduced, both of which are available only for a limited time. The Oreo Cookie glazed doughnut will be covered with the Oreo glaze, stuffed with cookies and the brand’s signature Kreme frosting, and finished with an icing drizzle and Oreo cookie crumbs. The Oreo Cookie Over-the-Top doughnut is first coated with the Oreo glaze, followed by a layer of cookies and cream filling, then drizzled with chocolate icing and finished with an Oreo cookie wafer.
Krispy Kreme did not provide a calorie count for either confection.
It’s a logical time for the company to experiment with new flavors. Krispy Kreme has received a vast amount of attention for its offer of a free daily doughnut for the entirety of 2021 to anyone with a COVID-19 vaccination card.
The chain has also expanded its footprint. Last year, it began delivering doughnuts nationwide via its website or app. Its increased presence comes as competition is heating up in the world of fried dough. McDonald’s has, in the past couple of years, begun to explore the doughnut space, and Dunkin’ (formerly Dunkin’ Donuts) continues to turns heads with its coffee brands.