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NewslettersCEO Daily

The big question for Elon Musk and the bitcoin crowd

By
David Meyer
David Meyer
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By
David Meyer
David Meyer
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March 24, 2021, 5:54 AM ET

This is the web version of CEO Daily. To get it delivered to your inbox, sign up here.

Good morning. David Meyer here in Berlin, filling in for Alan.

Elon Musk has announced people in the U.S. can now buy Tesla’s electric cars using bitcoin—the option will become available elsewhere later this year.

The “Technoking” tweeted a few hours ago that Tesla will not convert the bitcoin it receives into fiat currency. The company bought $1.5 billion worth of bitcoin last month, saying at the time that it would enable bitcoin-based sales at some point.

So, leaving aside the significant issue of a clean-energy company diving into the environmentally devastating cryptocurrency scene, here comes the big question for Tesla and for the wider virtual-coin community: Who would hand over what is chiefly a speculative asset in exchange for a rapidly depreciating asset? Guess we’ll all learn the answer to that one soon.

* * *

Separately, I had a chat yesterday with Chad Engelgau, the CEO of marketing-data giant Acxiom, about the privacy changes being rolled out by Google and Apple. In case you’ve not been following this stuff, Google will phase out support for third-party tracking cookies in Chrome, and says it is also forsaking the identification of web users for marketing purposes in any browser. Meanwhile, Apple will no longer let iOS apps track users without their explicit consent.

Of those two, Engelgau said he is most bothered by Google’s moves. Acxiom and others are backing a new tracking technology called Unified ID 2.0 that will identify people based on their email addresses, rather than using the cookies that Google will soon block, and he claims such techniques “will keep an open internet and will allow for free services to be continued to be delivered to consumers.” (Google, though, has warned the likes of Acxiom that they risk falling foul of data-protection laws.)

Crucially, Engelgau called out both Google and Apple for creating “walled gardens” where advertisers will be more dependent than ever on those tech giants, for reaching users.

This is the argument that ad-tech firms and some media companies have been advancing in Europe, where they have complained to competition regulators. So far, that argument has failed to sway French regulators regarding Apple’s behavior, but the U.K. antitrust watchdog has also opened a probe into Google’s moves—Engelgau said Acxiom is not involved in the mysterious coalition that made that complaint.

“We need fair and equitable practices so that we can have more businesses available than a few very large companies in the world,” he told me. “The big players and the smaller players, including us, should work towards a level playing field and an open internet.”

More news below.

David Meyer
@superglaze

david.meyer@fortune.com

Correction: Yesterday, Alan mistakenly said Bill Kennard is the only Black man serving as independent chair of a Fortune 500 company. John Thompson, independent chair of Microsoft, also fits the bill, and has been in that position since 2014. 

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This edition of CEO Daily was edited by David Meyer.

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