• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EnvironmentEnvironment

This startup has unlocked a novel way to capture carbon—by turning the fouling gas into rocks

By
Ragnhildur Sigurdardottir
Ragnhildur Sigurdardottir
,
Akshat Rathi
Akshat Rathi
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Ragnhildur Sigurdardottir
Ragnhildur Sigurdardottir
,
Akshat Rathi
Akshat Rathi
and
Bloomberg
Bloomberg
Down Arrow Button Icon
March 6, 2021, 11:00 AM ET

A startup in Iceland is tackling a key piece of the climate change puzzle by turning carbon dioxide into rocks, allowing the greenhouse gas to be stored forever instead of escaping into the atmosphere and trapping heat.

Reykjavik-based Carbfix captures and dissolves CO₂ in water, then injects it into the ground where it turns into stone in less than two years. “This is a technology that can be scaled—it’s cheap and economic and environmentally friendly,” Carbfix Chief Executive Officer Edda Sif Pind Aradottir said in an interview. “Basically we are just doing what nature has been doing for millions of years, so we are helping nature help itself.”

Once considered a pipe dream, capturing and storing CO₂ has in the last few years become an area of immense interest for high-profile investors, such as Microsoft Corp. founder Bill Gates and Tesla Inc.’s Elon Musk, who are searching for solutions to avoid the worst effects of global warming.

The technology can work in two ways. The first is called “carbon capture,” where the gas is trapped from the smokestacks of factories and power plants before it escapes into the atmosphere. A second, more challenging process, is “carbon removal” — withdrawing CO₂ from the air around us. Carbon capture can cut a company or government’s emissions to zero, while carbon removal can help offset its emissions, or even make its impact negative, by taking more CO₂ out of the air than it produces.

Carbfix is doing both. It’s scaling up its project at the Hellisheidi geothermal power plant to capture carbon emissions as they are released, and it’s partnering with Swiss startup Climeworks AG that builds machines to capture CO₂ directly from the air. While geothermal plants are already classified as renewable energy, they do produce a small fraction of the CO₂ that would be generated by a natural gas facility. 

When it comes to carbon capture, the Hellisheidi plant is able to do so at a cheaper cost than buying carbon credits, according to Aradottir. Its process costs about $25 a ton, compared with the current price of about 40 euros ($48) a ton on the EU’s Emissions Trading System, the bloc’s key policy tool to reduce emissions. 

Climeworks’ direct air capture operation is much more expensive. On the company’s website, individuals can buy offsets that cost more than $1,200 a ton. Bulk buyers can get them cheaper. “I bought out their capacity and I got volume discount,” Gates said in an interview last month. “I think that may be at $600 [a ton].”

The EU’s ETS was created before direct air capture became a viable technology, and it doesn’t currently accept credits for direct air capture. Yet a growing number of analysts say such offsets will need to become part of the program to ensure Europe meets its Green Deal objective of becoming climate-neutral by 2050.

That’s one reason why Gates and Microsoft are backing projects by Climeworks. “Climeworks’ direct air capture technology will serve as a key component of our carbon removal efforts,” said Elizabeth Willmott, Microsoft’s carbon removal manager. Musk announced last month that he’ll fund a new Carbon Removal Prize that will distribute $100 million to the best technology innovations over four years. CarbFix said it’s taking part.

Carbfix was born from a research project and founded in 2007 by Reykjavik Energy, the University of Iceland, CNRS in France and the Earth Institute at Columbia University. It’s owned by Reykjavik Energy.

The first pilot injections were done in 2012, followed by a full-scale capture plant for two of six high-pressure turbines at the Hellisheidi plant in 2014. The plant’s capture capacity was then doubled in 2016 and the aim is to bring emissions from the plant down to near-zero in the coming years. In 2017, Climeworks installed its direct-air-capture machine at Hellisheidi.

The technology relies on basalts, where the carbonated water reacts with elements such as calcium, magnesium and iron, forming carbonates that fill up empty spaces in the rocks underground. Carbfix is also working with research institutions on making the technology applicable for other types of rock.

The company aims to reach 1 billion metric tons of permanently stored CO₂ in 2030. The global storage potential using the technology is greater than the emissions from burning all fossil fuels on earth, according to Carbfix. Europe could theoretically store at least 4,000 billion tons of CO₂ in rocks, while the U.S. could store at least 7,500 billion tons.

“It will never be the only solution,” said Aradottir. “We are ambitious and have high hopes that we can bring the technology to scale—and there I’m talking about the gigaton scale—and that we’re able to do this quickly because that’s what the world needs.”

About the Authors
By Ragnhildur Sigurdardottir
See full bioRight Arrow Button Icon
By Akshat Rathi
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Environment

Elicker
LawCrime
New Haven mayor says police chief admitted to stealing money from department, accepts retirement
By The Associated PressJanuary 6, 2026
2 days ago
trump
PoliticsRare Earth Metal
Why Greenland appeals to Trump’s real-estate investor heart: location, location, location
By Danica Kirka and The Associated PressJanuary 6, 2026
2 days ago
data center
AIData centers
Angry town halls nationwide find a new villain: the data center driving up your electricity bill while fueling job-killing AI
By Marc Levy and The Associated PressJanuary 3, 2026
5 days ago
EnvironmentWhite House
‘I want nice, thin blood pouring through my heart'”: Trump talks health concerns, saying he takes more aspirin than recommended
By Michelle L. Price and The Associated PressJanuary 2, 2026
6 days ago
arctic
Environmentclimate
‘I opened her door and the wind caught me, and I went flying’: The U.S. Arctic air surge is sweeping northerners off their feet
By Holly Ramer and The Associated PressDecember 30, 2025
9 days ago
Tatiana
PoliticsObituary
Tatiana Schlossberg, granddaughter of JFK and cousin of Health Secretary RFK Jr., dies of cancer at 35
By Nick LichtenbergDecember 30, 2025
9 days ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
2 days ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
2 days ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
2 days ago
placeholder alt text
Personal Finance
Janet Yellen warns the $38 trillion national debt is testing a red line economists have feared for decades
By Eva RoytburgJanuary 5, 2026
3 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 6, 2026
By Joseph HostetlerJanuary 6, 2026
2 days ago
placeholder alt text
Success
MacKenzie Scott sends millions to nonprofit that supports anti-Israel and pro-Muslim groups, two of which are facing federal probes
By Sydney LakeJanuary 6, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.