• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersraceAhead

What does big business need to do to earn your trust?

By
Ellen McGirt
Ellen McGirt
and
Aric Jenkins
Aric Jenkins
Down Arrow Button Icon
By
Ellen McGirt
Ellen McGirt
and
Aric Jenkins
Aric Jenkins
Down Arrow Button Icon
January 23, 2021, 12:39 PM ET

A peaceful transfer of power doesn’t mean that threats of political violence—and difficult conversations about it—have ended. Tim Ryan, the chair of PwC U.S. weighs in with some advice below. (Hint: The actual challenge leaders are facing is proving that they’re trustworthy.)

But first, here’s your Inaugural poet Amanda Gorman-inspired week in review, in Haiku.

“Where can we find light 
in this never-ending shade?”
Asked by a new voice,

in a new moment,
free from the belly of a 
beast that stalks us all.

It took a poet
to capture the promise of
a hard-won hill, climbed

by many on the 
backs of a justice-seeking
few. Unfinished, yes

we are. But here’s a
good place to start: Pay all the
poets what they’re worth.

Wishing you a lyrically peaceful weekend.

Ellen McGirt
@ellmcgirt
Ellen.McGirt@fortune.com

In brief

This week, the U.S. observed a peaceful transfer of power, and a new administration began. Next week, we’ll begin a deeper dive into the many policy changes announced by the Biden team. But more partisan bickering is also on the docket, and although my inbox has calmed down a bit, I know navigating these conversations are still top of mind.  

Tim Ryan, PwC’s U.S. chair, shared some pertinent advice in a Q&A with HBR, focusing on the work that he and other leaders need to do to make sure their houses are in order to better shape a new, inclusive evolution of capitalism. A snippet is below. His comments raise an important question that I'll be thinking about this year: Will CEOs be successful in their attempts to collaborate on pressing social issues? This is the mission of groups like the CEO Action for Diversity and Inclusion and Fortune's own CEO Initiative. While the work unfolds, one thing is becoming clear—success will require all stakeholders to be dialed-in to their work and prepared to hold them accountable.

From the piece:

I believe we are in an age where organizations are going to be challenged on every dimension of trust. Are you as diverse as you should be? Do you pay your fair share of taxes? Do you protect and use customer data the right way? Are you doing your fair share around ESG? Are you using customer data fairly and securely? The list goes on.

I don’t view moves around political contributions as a one-off. I view them as a response to the challenge of demonstrating that you are trustworthy. Are you doing what you say you do?

Events like the attack on the Capitol — these are the types of things that will define capitalism. I think the more business can anticipate trouble and lead the fight against inequity and other deep-seated societal problems, that’s where you really begin to earn trust.

Frankly, it’s easy to react. If something happens, we’ll do something. It’s a lot harder to anticipate and try to prevent something from happening. That’s where I think we’re going: Can we as a group of CEOs help prevent bad things from happening?

This gets to a fundamental question: Do we have the right mindset as leaders to make sure we’re trustworthy? Not just on general business and the bottom line, but on these urgent social issues, because they’re important to our employees, customers, and community.

So, with that in mind, the partners of PwC have committed to examining the strategy of our political action committee (PAC) and decided to suspend political contributions to any member of Congress who objected to the certification of the election. We will continue to make political donations to people on both sides of the aisle who support our values and our purpose.

Continue reading here.

 

raceAhead is edited by Aric Jenkins.

Today's mood board

Patrick Semansky/AP Photo/Bloomberg via Getty Images
Patrick Semansky/AP Photo—Bloomberg/Getty Images

About the Authors
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon
Aric Jenkins
By Aric Jenkins
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
These are the female exec moves you need to know this week, from Xbox to Match Group’s board shakeup
By Emma HinchliffeFebruary 27, 2026
2 days ago
Intuit global headquarters in Mountain View, Calif.
NewslettersCFO Daily
Intuit’s CFO isn’t flinching at AI. He says it’s fueling the company’s next growth phase
By Sheryl EstradaFebruary 27, 2026
2 days ago
NewslettersCEO Daily
You’ve lost the CEO succession race. Here’s your multi-million dollar bonus
By Claire ZillmanFebruary 27, 2026
3 days ago
NewslettersTerm Sheet
Exclusive: Flux, backed by 8VC, raises $37 million to vibe code electronics
By Allie GarfinkleFebruary 27, 2026
3 days ago
NewslettersFortune Tech
Salesforce’s Marc Benioff does not fear the ‘SaaS-pocalypse’
By Alexei OreskovicFebruary 27, 2026
3 days ago
AIEye on AI
After months of quiet, Perplexity’s CEO steps into the OpenClaw moment
By Sharon GoldmanFebruary 26, 2026
3 days ago

Most Popular

placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
14 hours ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
2 days ago
placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
2 days ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
3 days ago
placeholder alt text
Personal Finance
Trump's universal 401(k) architect on why lower-income people distrust retirement accounts: 'they want to know what the catch is'
By Jacqueline MunisFebruary 28, 2026
2 days ago
placeholder alt text
Middle East
Iran is now on 'death ground' amid existential threat from U.S. attacks and could 'go big' in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.