• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

Here’s what Amazon’s new Echo speakers are like

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
October 22, 2020, 9:00 AM ET

Amazon’s latest Echo looks markedly different—like an oversize shot put rather than the canister design of its predecessor. But the smart speaker still retains the core features that the company hopes will lure people to buy its other smart-home gadgets.

For the past couple of days I’ve been trying out the new Echo, which debuted on Thursday. It’s a fun device, and contrary to what I thought, the novelty of asking the speaker to play a song didn’t get old. Although it’s no replacement for my existing stereo, I’d be comfortable using it as an extra speaker for the bedroom.

A few weeks ago, while showing off the new Echo, Tom Taylor, Amazon senior vice president of Alexa, told Fortune that one of the reasons for the Echo’s redesign was to allow sound to better disperse through a room. And indeed, when I placed the Echo on my living room coffee table to play songs, I didn’t notice any sharp drop in volume as I walked around. It generally sounded good wherever I was standing, as long as I wasn’t too far away.

Setting up the Echo is relatively easy. All I had to do was to download the Alexa app and tie it to my Amazon account.

Activating the device requires only saying “Alexa,” at which point a colorful ring lights up on the speaker’s base, letting you know that Alexa is listening and ready to take a command. While I didn’t mind the bright blue light, my wife found it a bit gaudy. 

The Echo’s biggest rival is arguably the Google Nest Audio speaker, which the search giant debuted earlier this month. Both speakers cost $100, are dependent on their respective company’s digital assistants, and have undergone redesigns to make them look sleeker and sound better than their predecessors.

At least to my ears, the Nest Audio speaker produced a clearer sound than the Echo, and I was able to pinpoint individual notes and sounds easier. For instance, the percussion and light cymbal hits from John Coltrane’s “My Favorite Things” sound more distinct playing through the Nest Audio than the Echo.

Music generally sounds flabbier through the Echo compared to the Nest Audio. Paul McCartney’s bass lines from the Beatles’ “Cry Baby Cry,” for instance, sound muffled coming from the Echo, but they were clear from the Nest Audio.

Fans of bass may like how the Echo produces a heavier low end than the Nest Audio. The funky disco beats of “Rain on Me” by Lady Gaga and Ariana Grande, for example, sounded slightly louder from the Echo than the Nest speaker. But that louder bass comes with a tradeoff; it sounded more muffled.

Where the Echo bests Nest Audio is the capabilities of the Alexa voice-activated assistant and its numerous “skills” that developers have created. As other reviewers have previously noted, people can use Alexa for more complex tasks at home like automatically turning on Internet-connected lights if the assistant hears a fire alarm. 

If I had to choose between the Echo or the Nest Audio, it would come down to how much I would use the speakers. If I wanted to eventually buy more smart home gadgets and have my smart speaker act as the central command center, I’d probably go for the Echo speaker because there’s a broader range of options available.

But as a speaker, the Nest Audio overall sounds better to my ears. 

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
1 day ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
1 day ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
1 day ago
placeholder alt text
Success
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was 'gonna invent a career.' He founded Reddit
By Preston ForeJanuary 31, 2026
1 day ago
placeholder alt text
Economy
Meet the first CEO of the IRS: A Jamie Dimon protege facing a $5 trillion test this tax season
By Shawn TullyJanuary 31, 2026
1 day ago
placeholder alt text
Startups & Venture
Silicon Valley legend Kleiner Perkins was written off. Then an unlikely VC showed up
By Allie GarfinkleJanuary 31, 2026
22 hours ago

Latest in Tech

dewar
CommentaryLeadership
The AI adoption story is haunted by fear as today’s efficiency programs look like tomorrow’s job cuts. Leaders need to win workers’ trust
By Carolyn DewarFebruary 1, 2026
4 hours ago
trader
Investingbubble
‘We’re not in a bubble yet’ because only 3 out of 4 conditions are met, top economist says. Cue the OpenAI IPO
By Nick LichtenbergFebruary 1, 2026
5 hours ago
Big TechMark Zuckerberg
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to ‘cure or prevent all disease’
By Sydney LakeFebruary 1, 2026
7 hours ago
The founder and CEO of $1.25 billion AI identity verification platform Incode, Ricardo Amper
SuccessGen Z
CEO of $1.25 billion AI company says he hires Gen Z because they’re ‘less biased’ than older generations—too much knowledge is actually bad, he warns
By Emma BurleighFebruary 1, 2026
8 hours ago
Several pictures of people receiving medical treatments including a facelift and oxygen therapy.
HealthSuper Bowl
Hims and Hers Super Bowl ad highlights ‘uncomfortable truth’ about elite healthcare for the rich and ‘broken’ system for the rest
By Jacqueline MunisFebruary 1, 2026
8 hours ago
Elon Musk sits with his hands on his knees in front of a blue "World Economic Forum" background.
Economythe future of work
Musk’s fantasy for a future where work is optional just got more real: UK minister calls for universal basic income to cushion AI-related job losses
By Sasha RogelbergFebruary 1, 2026
9 hours ago