• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

Here’s what Amazon’s new Echo speakers are like

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
October 22, 2020, 9:00 AM ET

Amazon’s latest Echo looks markedly different—like an oversize shot put rather than the canister design of its predecessor. But the smart speaker still retains the core features that the company hopes will lure people to buy its other smart-home gadgets.

For the past couple of days I’ve been trying out the new Echo, which debuted on Thursday. It’s a fun device, and contrary to what I thought, the novelty of asking the speaker to play a song didn’t get old. Although it’s no replacement for my existing stereo, I’d be comfortable using it as an extra speaker for the bedroom.

A few weeks ago, while showing off the new Echo, Tom Taylor, Amazon senior vice president of Alexa, told Fortune that one of the reasons for the Echo’s redesign was to allow sound to better disperse through a room. And indeed, when I placed the Echo on my living room coffee table to play songs, I didn’t notice any sharp drop in volume as I walked around. It generally sounded good wherever I was standing, as long as I wasn’t too far away.

Setting up the Echo is relatively easy. All I had to do was to download the Alexa app and tie it to my Amazon account.

Activating the device requires only saying “Alexa,” at which point a colorful ring lights up on the speaker’s base, letting you know that Alexa is listening and ready to take a command. While I didn’t mind the bright blue light, my wife found it a bit gaudy. 

The Echo’s biggest rival is arguably the Google Nest Audio speaker, which the search giant debuted earlier this month. Both speakers cost $100, are dependent on their respective company’s digital assistants, and have undergone redesigns to make them look sleeker and sound better than their predecessors.

At least to my ears, the Nest Audio speaker produced a clearer sound than the Echo, and I was able to pinpoint individual notes and sounds easier. For instance, the percussion and light cymbal hits from John Coltrane’s “My Favorite Things” sound more distinct playing through the Nest Audio than the Echo.

Music generally sounds flabbier through the Echo compared to the Nest Audio. Paul McCartney’s bass lines from the Beatles’ “Cry Baby Cry,” for instance, sound muffled coming from the Echo, but they were clear from the Nest Audio.

Fans of bass may like how the Echo produces a heavier low end than the Nest Audio. The funky disco beats of “Rain on Me” by Lady Gaga and Ariana Grande, for example, sounded slightly louder from the Echo than the Nest speaker. But that louder bass comes with a tradeoff; it sounded more muffled.

Where the Echo bests Nest Audio is the capabilities of the Alexa voice-activated assistant and its numerous “skills” that developers have created. As other reviewers have previously noted, people can use Alexa for more complex tasks at home like automatically turning on Internet-connected lights if the assistant hears a fire alarm. 

If I had to choose between the Echo or the Nest Audio, it would come down to how much I would use the speakers. If I wanted to eventually buy more smart home gadgets and have my smart speaker act as the central command center, I’d probably go for the Echo speaker because there’s a broader range of options available.

But as a speaker, the Nest Audio overall sounds better to my ears. 

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

robots
InnovationRobots
‘The question is really just how long it will take’: Over 2,000 gather at Humanoids Summit to meet the robots who may take their jobs someday
By Matt O'Brien and The Associated PressDecember 12, 2025
6 hours ago
Man about to go into police vehicle
CryptoCryptocurrency
Judge tells notorious crypto scammer ‘you have been bitten by the crypto bug’ in handing down 15 year sentence 
By Carlos GarciaDecember 12, 2025
7 hours ago
three men in suits, one gesturing
AIBrainstorm AI
The fastest athletes in the world can botch a baton pass if trust isn’t there—and the same is true of AI, Blackbaud exec says
By Amanda GerutDecember 12, 2025
7 hours ago
Brainstorm AI panel
AIBrainstorm AI
Creative workers won’t be replaced by AI—but their roles will change to become ‘directors’ managing AI agents, executives say
By Beatrice NolanDecember 12, 2025
8 hours ago
Fei-Fei Li, the "Godmother of AI," says she values AI skills more than college degrees when hiring software engineers for her tech startup.
AITech
‘Godmother of AI’ says degrees are less important in hiring than how quickly you can ‘superpower yourself’ with new tools
By Nino PaoliDecember 12, 2025
10 hours ago
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsDecember 12, 2025
10 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
16 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
1 day ago
placeholder alt text
Arts & Entertainment
'We're not just going to want to be fed AI slop for 16 hours a day': Analyst sees Disney/OpenAI deal as a dividing line in entertainment history
By Nick LichtenbergDecember 11, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
11 hours ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
12 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.