• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
ConferencesMPW Summit

This CEO’s advice for leading during crisis: ‘Focus on what you can control’

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
September 30, 2020, 6:19 PM ET

Ellen Kullman, CEO of 3D-printing startup Carbon, knows a thing or two about corporate crises. 

She became CEO of chemical giant DuPont at the end of the 2008 financial meltdown. As she said during Fortune’s online Most Powerful Women Summit on Wednesday, “Nobody knew what was going to happen or how the recovery would start.”

Fast-forward to today, and Kullman faces a similar crisis in her new position at Carbon. Just a few months into her job, the startup—like many other businesses—was rocked by the coronavirus pandemic and the resulting economic downturn.

It was a tough position to be in for Kullman because, as a newcomer, she “didn’t have strong relationships across the board with the team.”

To build camaraderie and steer the ship, so to speak, Kullman has been busy holding virtual meetings with her employees. “I had to take the time to spend with others that were not only maybe a direct report but an important person at the organization,” she said.

As she learned from her previous experience during a recession, “you need to focus on what you can control.” Leaders can’t spend time “worrying about things you cannot impact,” she said.

More on the most powerful women in business from Fortune:

  • From Airbnb to Peloton, these pandemic-era strategy pivots may stick
  • Corporate leaders strive to make allyship a real thing at work
  • What corporate America’s top CMOs have learned about marketing in a pandemic
  • Health care experts want to use COVID-19 to address medical disparity owing to race
  • Fortune’s 40 Under 40 for 2020
About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.