• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceFortune Analytics

What pullback? Investors say these stocks have the most upside

By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
September 26, 2020, 9:00 AM ET
Spencer Platt—Getty Images

After the late March passage of the CARES Act, stocks went on a tear even as the economy plummeted. But that run is over: The S&P 500 Index has declined nearly 10% since its peak at 3,580 points on Sept. 2.

Is this just a temporary setback, after a spring and summer of huge gains, or the start of a bigger pullback? Where can investors still find upside—and what stocks are they avoiding?

To find out, Fortune and Civis Analytics joined up to survey 1,180 U.S. investors between Sept. 11 and 14.* When we last surveyed investors, the week of March 23, we found that they were planning to buy the dip. Then the S&P 500 climbed 47%.  

Now it looks like investors are getting more bearish. Only 28% of investors see the S&P 500 finishing the year above 3,000 points, and a meager 7% see it over 3,500 points. Meanwhile, 61% are worried stocks are overpriced.

Alternate text

The September pullback has been brutal for tech stocks. This month, the Nasdaq has fallen -11%, and both Apple and Tesla shares are down 20%.  

Nevertheless, investors still see tech stocks as having the most upside in the coming 12 months. They told us the same back in March, right before those stocks soared (Amazon was $1,940 per share at the time; then it went up to over $3,000).

Alternate text

What stocks aren’t they touching? Those of businesses that rely on things returning to a pre-COVID normal. By a 2 to 1 ratio, investors see airlines and cruise lines to have the most downside—still. In March, they felt the same.

It’s easy to see their perspective: Airlines are still losing millions per day as the pandemic continues to hamper business and leisure travel.

*Methodology: The Fortune–Civis Analytics poll was conducted among 1,180 investors in the U.S. between Sept. 11 and 14. Investors must trade financial assets like stocks or bonds. 

Newsletter-Red-Line-15

This is an excerpt from Fortune Analytics, an exclusive newsletter that Fortune Premium subscribers receive as a perk of their subscription. The newsletter shares in-depth research on the most discussed topics in the business world right now. Our findings come from special surveys we run and proprietary data we collect and analyze. Sign up to get the full briefing in your inbox.

About the Author
By Lance LambertFormer Real Estate Editor
Twitter icon

Lance Lambert is a former Fortune editor who contributes to the Fortune Analytics newsletter.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

A commercial ship anchored off the coast of Dubai.
EnergyMiddle East
The war in Iran could lead to a ‘guaranteed global recession’ because of one chokepoint that is crucial to the world economy, analyst says
By Tristan BoveMarch 2, 2026
28 minutes ago
explosion in a middle eastern city
CryptoCryptocurrency
A brief collapse in Bitcoin price echoes earlier geopolitical conflicts—but a rapid bounceback shows the long term impact of Iran strikes are unclear
By Carlos GarciaMarch 2, 2026
1 hour ago
Middle EastIran
Iran’s Islamic Revolutionary Guard controls a sprawling business empire that dominates the economy
By Jason MaMarch 2, 2026
1 hour ago
Blackstone CEO Stephen Schwarzman
SuccessCEO salaries and executive compensation
Blackstone CEO took home $1.2 billion last year, after admitting he went ‘max everything’ in his career—to the point of burning off his nerve endings 
By Emma BurleighMarch 2, 2026
2 hours ago
Warren Buffett scratching his head
SuccessWealth
Warren Buffett once admitted that selling McDonald’s shares was ‘a very big mistake.’ Today, they’d be worth over $10 billion 
By Preston ForeMarch 2, 2026
3 hours ago
The Bread Savings logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Bread Savings CD rates 2026: Standard and IRA CDs with top-tier APYs
By Joseph HostetlerMarch 2, 2026
4 hours ago

Most Popular

placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put Scott on the path to give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
1 day ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
23 hours ago
placeholder alt text
Middle East
As Iran attacks Dubai, the tax-free haven for the global elite could see 'catastrophic' fallout — 'this can also send shockwaves globally'
By Jason MaMarch 1, 2026
1 day ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
23 hours ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.