• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCoronavirus

Apple and Google expand digital coronavirus contact-tracing tools to help speed adoption

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
September 1, 2020, 3:17 PM ET

Apple and Google announced Tuesday that they will deploy digital contact-tracing tools on behalf of state and other public health authorities. The tools could help slow the spread of COVID-19 by informing users if they come into contact with someone who tests positive for the virus.

States have so far been expected to develop their own applications that work with the tech giants’ recently-launched contact-tracing infrastructure. But Apple and Google will now deploy contact-tracing tools using parameters provided by state health agencies. Google will use the information to create apps for Android phones, while Apple will implement contact-tracing for iOS devices that isn’t reliant on apps.

Digital contact tracing is a supplement to traditional manual contact tracing. In manual tracing, which has been used to fight pandemics for decades, infected individuals are interviewed by health workers about those whom they have been in contact with recently. Those at-risk individuals are then notified to self-isolate and seek testing, to prevent them from infecting others.

Digital contact-tracing tools do similar tracking automatically, using cell phones’ Bluetooth and GPS systems to anonymously monitor users’ possible exposure.

The new initiative, Exposure Notifications Express, will let public health authorities submit parameters for contact tracing to Apple and Google. Those parameters include an agency’s standards for what constitutes a coronavirus exposure, what actions users are instructed to take if exposed, and visual elements including logos. Google will then create an app for Android phones available through the Android App Store, while Apple will set up “app-less” notifications for iOS.

Contact-tracing apps developed by or for state health authorities will all interact using a decentralized, privacy-preserving data system jointly developed by Apple and Google. The new app development process will not affect those privacy features, which rely on phones communicating with one another at short range, and sending only minimal, anonymous data to a central server.

Taking the technical burden off of states should help increase adoption of digital contact-tracing apps. Apple and Google launched a new data system in May to run the apps, but only six U.S. states have developed their own app since then, while 25 more are in talks with the tech giants. Representatives for Apple and Google said Tuesday that a lack of technical staff has been one of the major barriers to the deployment of contact-tracing apps by remaining states.

Despite efforts to preserve privacy, there is substantial worry that Americans will be hesitant to use the apps. Some have said that low adoption could make them ineffective, based on an Oxford study that found 60% adoption of the apps would be sufficient to control a pandemic. But that threshold referred to the necessary adoption rate of digital contact tracing in the absence of other measures. Oxford professor Christophe Fraser, one of the researchers behind that study, has since emphasized that as little as 15% of a population using digital contact-tracing apps could reduce COVID-19 infections by 15% and deaths by 11%.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Graphic depicting a coin reads, Fortune Crypto: Facebook Crypto 2.0
CryptoCrypto Playbook
Facebook’s first crypto push set off a firestorm. This time around, its plans are met with a shrug
By Jeff John RobertsFebruary 27, 2026
52 minutes ago
jack dorsey
AILayoffs
Block CEO Jack Dorsey lays off nearly half of his staff because of AI and predicts most companies will make similar cuts in the next year
By Jake AngeloFebruary 27, 2026
2 hours ago
Anthropic CEO Dario Amodei.
AIAnthropic
The Pentagon brands Anthropic’s CEO a ‘liar’ with a ‘God-complex’ as deadline looms over AI use in weapons and surveillance
By Beatrice NolanFebruary 27, 2026
4 hours ago
lacks
LawLawsuit
The immortal life of Henrietta Lacks lawsuits gets a bit shorter with Novartis settlement
By Brian Witte and The Associated PressFebruary 27, 2026
4 hours ago
burger king
AIOpenAI
Burger King tests OpenAI-powered headsets that will track the friendliness of drive-through workers
By Dee-Ann Durbin and The Associated PressFebruary 27, 2026
6 hours ago
zuck
LawSocial Media
20-year-old claiming social media addiction in landmark trial says she was on it ‘all day long’ as a child. Meta brings up abusive environment
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressFebruary 27, 2026
6 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
1 day ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
12 hours ago
placeholder alt text
AI
Jamie Dimon says society should start preparing for AI job displacement: ‘Now’s the time to start thinking about’ it
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.