• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Current price of oil as of July 6, 2026

1

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Current price of oil as of July 6, 2026
Commentarymanagement advice

The business advice Socrates would give if he wrote a management book today

By
Eric Weiner
Eric Weiner
Down Arrow Button Icon
By
Eric Weiner
Eric Weiner
Down Arrow Button Icon
August 25, 2020, 8:00 AM ET
what socrates can teach modern business leaders
'Socrates and Alcibiades at Aspasia', 1801. Monsiaux, Nicolas André (1754-1837). Found in the collection of the State A. Pushkin Museum of Fine Arts, Moscow. (Photo by Fine Art Images/Heritage Images/Getty Images)Fine Art Images/Heritage Images/Getty Images
Add Fortune on Google for similar content.

It’s a safe bet most business leaders don’t stay up at night thinking of Socrates. That’s a shame. The gadfly of ancient Athens, patron saint of Western philosophy, and its first martyr has much to teach about modern life and business.

Socrates was not the first philosopher, but he was the first “to call philosophy down from the heavens,” said the Roman orator Cicero. Socratic philosophy is practical: less concerned with the meaning of life than leading meaningful lives.

Profitable ones, too. Socrates, a stonecutter’s son, felt most at home in the agora, or marketplace, of ancient Athens. He was fluent in the language of the merchant, and many of his interlocutors were craftsmen and small business owners. Socrates never wrote a management book (he never penned a single word, in fact) but if he did, it would look something like this.

Wonder on a regular basis

“All philosophy begins with wonder,” Socrates said. The same holds true for all business enterprises. Wonder isn’t something you’re either born with or not, like blue eyes or freckles. Wonder is a skill, one we’re all capable of learning. Socrates was determined to show us how.

We often conflate wonder with curiosity, but they are different. Curiosity is restive, always threatening to chase the next shiny object that pops into view. Not wonder. Wonder lingers. Wonder is curiosity reclined, feet up, drink in hand. 

The modern business world, Socrates would say, doesn’t make space for wonder. The pressure of earnings reports and meetings, Zoom or otherwise, leave no room for the sort of expansive wondering that lies at the heart of all genuine breakthroughs. Steve Jobs wondered what would happen if you combined a call phone and a portable computer, and the iPhone was born.

Slow down

Wonder takes time. Like a good meal, or all-staff meeting, it can’t be rushed. “Beware the barrenness of a busy life,” Socrates said. He never hurried his conversations. He persevered even when others grew weary and exasperated. Likewise, a good leader never rushes decisions. They aren’t afraid to pause.

A pause is not a glitch. A pause is not a mistake. A pause, as envisioned by Socrates, is the fertile ground from which good ideas sprout. That’s why good managers encourage their team to pause regularly, and expansively.

Don’t just ask questions—experience them

The business world—Silicon Valley in particular—is fixated on solving problems. That’s fine, Socrates would say, but have you properly identified the problems worth solving? 

We can’t solve problems if we don’t first ask the right questions. Yet “our culture has generally tended to solve its problems without experiencing its questions,” says Jacob Needleman, professor of philosophy at San Francisco State University and something of a modern-day Socrates. Experiencing questions means sitting with them, rather than rushing to devise a solution or, God forbid, an app.

Question assumptions, especially your own

We rarely question the obvious. Socrates thought this was a mistake. 

The more obvious something seems, the more urgent the need to question it. He buttonholed revered Athenians, everyone from poets to generals, and soon discovered they were not as wise as they thought they were. The general couldn’t tell him what courage is; the poet couldn’t define poetry. Everywhere he turned he encountered people who “do not know the things that they do not know.”

For Socrates, the worst kind of ignorance was the kind that masquerades as knowledge. Better a wide and honest ignorance than a narrow and suspect knowledge. A good business leader never pretends to know more than they do and isn’t afraid to utter the words, “I don’t know.”

Socrates asks: What questions are you avoiding? What questions are you not asking because the answers are allegedly self-evident? 

These are the questions a good leader asks. Almost childlike in their simplicity, these questions often yield the most valuable answers. 

Why do we have an open-design office? Because that is what every startup in Silicon Valley has. But why? You assume it leads to a more egalitarian workforce and greater productivity, but do you know that to be true?

A good leader isn’t afraid to annoy people with their “obvious” questions, just like Socrates, who so annoyed the good people of Athens that they tried and executed him.

Define your terms

Socrates was a stickler for definitions. We can’t solve a problem, he thought, if we don’t first define our terms. A good leader doesn’t tolerate fuzzy, pretentious words, but rather insists their team use plain language. Either define the jargon peppered throughout your quarterly report, or expunge it. As Einstein said some 2,000 years after Socrates, “If you can’t explain it simply, you don’t know it well enough.”

Talk to people

Socrates, a world-class converser, would surely disapprove of email and Slack and the sundry other methods that pass for communication in the 21st century. He was suspicious of the Internet of his age: the written word. It lies lifeless on the page and travels in only one direction: from author to reader.

Socrates preferred messy, full-throated conversation. (“Enlightened kibitzing,” the contemporary philosopher Robert Solomon calls it.) It is through the natural give-and-take of conversation that we arrive at truths. 

Power down your laptop, Socrates urges, disable Slack, and talk. Maybe it can’t be in person. Fine. Pick up the old-fashioned phone. But talk. You never know what breakthroughs might emerge.

Eric Weiner is a journalist, author, and speaker. His recent book is The Socrates Express.

About the Author
By Eric Weiner
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

heat
Commentaryclimate change
McKinsey Global Institute: Climate planning has prioritized floods. Heat demands equal attention
By Sylvain Johansson, Mekala Krishnan, Kanmani Chockalingam and Annabel FarrJuly 7, 2026
8 hours ago
j
CommentaryEducation
AI didn’t break higher education—It exposed the credential trap
By Jason BenedictJuly 7, 2026
9 hours ago
e
CommentaryEntrepreneurship
I skipped college and founded a company at 18. Several exits later, this is what I learned
By Eric FranciaJuly 7, 2026
11 hours ago
mw
Commentaryregulation
Virtual Assets Regulatory Authority CEO: Finance’s AI future moves at the speed of its slowest regulator
By Matthew WhiteJuly 7, 2026
12 hours ago
t
CommentaryParenting
Babylist CEO: The Trump Accounts gold rush is overlooking moms
By Natalie GordonJuly 6, 2026
24 hours ago
e
CommentaryCorporate Governance
SpaceX’s supervoting shares put a decades-old governance debate back in play
By Jeffrey Sonnenfeld and Steven TianJuly 6, 2026
1 day ago

Most Popular

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
2 days ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
1 day ago
Current price of oil as of July 6, 2026
Personal Finance
Current price of oil as of July 6, 2026
By Joseph HostetlerJuly 6, 2026
1 day ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
3 days ago
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
Politics
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
By Catherina GioinoJuly 6, 2026
21 hours ago
Current price of silver as of Monday, July 6, 2026
Personal Finance
Current price of silver as of Monday, July 6, 2026
By Joseph HostetlerJuly 6, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.