• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCoronavirus

Why you can trust the new coronavirus contact-tracing apps to safeguard your privacy

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
August 9, 2020, 10:00 AM ET

A major tool in controlling any pandemic is what’s known as contact tracing. Broadly, contact tracing means letting everyone who has been near an infected patient know that they themselves should get tested and self-isolate. Normally it’s a labor-intensive task, but a coming wave of contact-tracing apps for mobile devices could make the process far more efficient, fast, and widespread.

There’s just one problem. The public has seen many times over the past decade that they shouldn’t trust digital tools with their information, especially sensitive information such as health data. That might make people hesitant to use the new contact-tracing apps, but to be most effective, the apps have to be used by a critical mass of the population in an area. Researchers at Oxford University estimate that 60% of a population using the apps would have a major impact.

Luckily, the new contact-tracing apps are designed to protect user information in ways companies like Facebook and Equifax have failed to do. The apps are based on a new anonymous, largely decentralized data protocol created by a historic collaboration between Apple and Google. Among other features, the system allows iOS and Android devices to interact in ways they usually can’t.

The first of the new apps using the system arrived in the U.S. on Wednesday, when Virginia released its COVIDWISE contact-tracing app. Similar apps are expected to follow from other state health authorities, and all of them will be able to share data using the Apple-Google system.

But why should anyone trust them?

The short answer: Apps like COVIDWISE simply don’t collect any data about you. They don’t track or record location data from phones or personally identifying data about users. Instead, the apps detect contact with an infected person through a neat trick combining short-range Bluetooth signals and an anonymous data protocol that stores almost everything on users’ devices.

When two devices with a contact-tracing app are near each other, they’ll automatically exchange digital “keys,” random and unique strings of numbers, over Bluetooth. The digital keys for a device are changed randomly every 10 to 20 minutes, and each device keeps a two-week record of every key it has encountered.

Storing these contact records on individual devices, instead of a centralized server, makes the data much harder to steal. And because the key codes don’t include any identifying information, even a hacker who somehow stole the data directly from a phone wouldn’t come away with anything particularly useful.

“One analogy that’s good is, if you lose a piece of paper with your bank account on it, it’s not that bad,” says Tina White, executive director of Stanford’s COVID Watch program, which developed some of the ideas used by the system. “That’s how you should feel about this—it’s just random numbers.”

But if someone tests positive for COVID, those anonymous random numbers become crucial to warning others of possible exposure.

A COVIDWISE user who tests positive for the coronavirus can report it in the app. To prevent false reports, this can only be done using a code provided by Virginia’s Department of Public Health. Like every element of the system, the self-reporting is entirely voluntary and doesn’t send any personal information to COVIDWISE.

Instead, after a report is made, the app uploads the infected user’s anonymous device codes over the prior 14 days to a health agency server—the only centralized element of the system. Every COVIDWISE app checks these coded results periodically, and if there are any matches with the anonymous contact records on the device, it notifies the user that they may have been exposed. No information is shared about the location or time of the exposure, or about the individual who tested positive—just that an exposure may have occurred.

Further, no information about who has been exposed, or even where exposures happened, is transmitted to the health agencies that oversee the apps. That means it’s up to individual users to respond to their exposure, such as by getting tested themselves.

It’s important to note that the Apple-Google data system can be used only by apps developed or approved by state health authorities. There are competing systems that may work differently and could have fewer privacy protections.

It’s also too soon to conclusively say apps using the Apple-Google system can’t be somehow exploited—hackers are endlessly inventive. But the unusual structure of the new apps seems to at least limit those risks, while helping control a disease whose costs are already too high.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
20 hours ago
placeholder alt text
Success
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was 'gonna invent a career.' He founded Reddit
By Preston ForeJanuary 31, 2026
12 hours ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
15 hours ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
12 hours ago
placeholder alt text
Economy
Right before Trump named Warsh to lead the Fed, Powell seemed to respond to some of his biggest complaints about the central bank
By Jason MaJanuary 30, 2026
1 day ago
placeholder alt text
AI
Top engineers at Anthropic, OpenAI say AI now writes 100% of their code—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
2 days ago

Latest in Tech

Startups & VentureOpenAI
Nvidia CEO signals investment in OpenAI round may be largest yet
By Debby Wu and BloombergJanuary 31, 2026
4 hours ago
Startups & VentureVenture Capital
Silicon Valley legend Kleiner Perkins was written off. Then an unlikely VC showed up
By Allie GarfinkleJanuary 31, 2026
9 hours ago
AIData Security
Moltbook, a social network where AI agents hang together, may be ‘the most interesting place on the internet right now’
By Jason MaJanuary 31, 2026
10 hours ago
Photo of Alexis Ohanian
SuccessFounders
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was ‘gonna invent a career.’ He founded Reddit
By Preston ForeJanuary 31, 2026
12 hours ago
Netflix
Big TechMarkets
Netflix may be turning into an ‘entertainment giant,’ but its stock looks like ‘dead money’ to investors
By Nick LichtenbergJanuary 31, 2026
15 hours ago
In this handout, the mug shot of Jeffrey Epstein, 2019.
PoliticsJeffrey Epstein
Elon Musk and Jeffrey Epstein emailed each other for years trying to meet up, new Justice Department records show
By Eva Roytburg and Sasha RogelbergJanuary 30, 2026
1 day ago