• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceQuarterly Investment Guide

This is what every generation thinks of real estate—and what each has spent on it

By
Lee Clifford
Lee Clifford
Executive Editor
Down Arrow Button Icon
By
Lee Clifford
Lee Clifford
Executive Editor
Down Arrow Button Icon
July 17, 2020, 6:00 AM ET

This article is part of Fortune’s quarterly investment guide for Q3 2020.

There has long been a generational divide when it comes to music, fashion, and politics…but there’s also a growing generational gap when it comes to real estate.

As the charts below show, starting in the 1990s, both the amounts each generation has invested in real estate, as well as the value of those investments, have differed dramatically. And generational experts say that while some of this has to do with luck and timing—those factors have also shaped each generation’s overall feelings about owning a home.

There are a few factors at work here, says Jason Dorsey, president and lead generational researcher at the Center for Generational Kinetics, a research and strategy firm based in Austin. And they affect not just how much each generation has to spend, but what each is spending it on.

  • Gen Z: If you think Gen Z is all about gig jobs and the rental economy, you couldn’t be more mistaken. Says Dorsey: “Gen Z was old enough to remember the Great Recession, but young enough to have it change their views. They saw and heard their parents struggle, lose their jobs.” Broadly speaking, Dorsey says, members of Gen Z skew conservative financially and tend to have a more skeptical attitude toward credit and debt, seek jobs with stable benefits, and are much more likely to use apps that encourage saving or improving their credit scores. “We call Gen Z a throwback generation,” Dorsey says. “In many ways they are really like baby boomers.” A recent Freddie Mac survey backs that up, finding that 86% of Gen Z respondents want to own a home someday, and estimating on average that they will “attain this goal by the time they turn 30 years old, three years younger than the current median homebuying age (33).” Compared with previous surveys, Freddie Mac found that “fewer 18- to 23-year-old members of Gen Z see renting as more appealing than buying a home, versus millennials at the same age (19% to 30%); fewer believe renting makes you feel like part of a community (33% to 39%); and fewer perceive that it costs less to rent a home than to own a home (40% to 51%).”
  • Millennials: It’s not that millennials don’t want to own homes, but given the economic wallop of the Great Recession, their passage through adulthood has been pushed back. Many emerged from college unable to find jobs, settled for jobs that weren’t ideal, or took lower-paying jobs because of the state of the economy. Not to mention this is a generation carrying very high loads of student loan debt, given the explosion in higher ed costs. According to analysis of Census data by the Pew Research Center, “Millennials trail previous generations at the same age across three typical measures of family life: living in a family unit, marriage rates, and birth rates.” They found that in 2019, 55% of millennials lived in a family unit. This compares with 66% of Gen Xers in 2003, 69% of boomers in 1987, and 85% of members of the Silent Generation in 1968. Though millennials had just started to power a buying boom before COVID-19, they were hit with another blow just as many would have been on the verge of buying their first home.
  • Gen X: Meanwhile, when it comes to Gen Xers, their experience with real estate tends to center on whether they are in an area where prices have fully recovered from the Great Recession. If they have, they generally view it as a positive way to build wealth. But if not they hold more negative views. Says Dorsey, “They’ve seen the good and bad—the rapid appreciation and the crash.”
  • Boomers: If you’re a boomer, you tend to have an unabashedly positive view of real estate as an investment, thinking of it as a wealth creation vehicle as well as a nest egg. Which leads to another interesting generational twist: Will millennials be able to play financial catch-up via a huge wealth transfer from their boomer parents? Though that has long been what’s predicted, Dorsey isn’t so sure anymore. “Boomers are living so long they may end up spending what they would have given to their kids,” he says.
  • The Silent Generation: They have a very different experience than later generations, says Dorsey, “because they were there during the rapid growth of the suburbs post-World War II. As the parents of boomers, they witnessed farmland become master-planned communities. They also saw the fortunes of cities rise and fall and rise again.” He says that this group is increasingly trying to simplify their real estate and homeownership responsibilities—i.e. moving into a smaller place or one that is easier to maintain. They’re also navigating inheritance and estate planning, while figuring out how to “maintain their quality of life, access to healthcare, and proximity to other family members and friends,” says Dorsey.

More from Fortune’s Q3 investment guide:

  • A comprehensive guide for first time homebuyers
  • The best and worst places in the U.S. to invest in real estate during the pandemic
  • To buy or to rent? Residential real estate calculus in the time of COVID-19
  • Where are housing prices heading? Gain, then pain
  • Are people really fleeing cities because of COVID? Here’s what the data shows
  • What the post-pandemic housing market might look like, according to the CEO of Century 21
  • How to hedge your home
About the Author
By Lee CliffordExecutive Editor
LinkedIn icon

Lee Clifford is an Executive Editor at Fortune. Primarily she works with the Enterprise reporting team, which covers Tech, Leadership, and Finance as well as daily news and analysis from Fortune’s most experienced writers.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

broker
EnergyMarkets
Oil is back to early war days, S&P 500 jumps to all-time high
By Stan Choe and The Associated PressApril 17, 2026
7 hours ago
Photo of Donald Trump (left) and Pete Hegseth (right)
Economynational debt
Something is different about Trump’s $1 trillion war on Iran and its stress on the national debt, Harvard Kennedy scholar says
By Sasha RogelbergApril 17, 2026
7 hours ago
Half of Iran’s workforce faces unemployment risk as the U.S.-Israel war’s ‘hidden target’ was the labor market, economist says
EconomyIran
Half of Iran’s workforce faces unemployment risk as the U.S.-Israel war’s ‘hidden target’ was the labor market, economist says
By Jason MaApril 17, 2026
8 hours ago
The $39 trillion national debt could break the all-important U.S. bond market, sparking a ‘vicious’ emergency, former Treasury secretary warns 
EconomyDebt
The $39 trillion national debt could break the all-important U.S. bond market, sparking a ‘vicious’ emergency, former Treasury secretary warns 
By Tristan BoveApril 17, 2026
9 hours ago
Tether CEO Paolo Ardoino
CryptoCryptocurrency
Tether extends $127.5 million in funding to crypto platform Drift as critics blast rival Circle for failing to freeze hacked funds
By Jack KubinecApril 17, 2026
9 hours ago
Karen Carter
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 17, 2026
9 hours ago

Most Popular

Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
Success
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
18 hours ago
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
1 day ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
3 days ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
2 days ago
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
Politics
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
By Sydney LakeApril 16, 2026
1 day ago
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
Energy
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
By Eva RoytburgApril 17, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.