Filing taxes is never a lot of fun, but Anheuser-Busch and online tax filing service TaxAct are looking to make it a little less painful this year.
The companies have struck up a partnership that will let anyone (over the age of 21, of course) receive a free 24-pack of Natural Light when they file their taxes with TaxAct by July 15.
The promotion is largely aimed at millennials, who make up the sweet spot for the beer’s fan base, but there’s no upper age limit on who is eligible.
“No one looks forward to doing their taxes, especially those people who are just starting out in the world,” said Daniel Blake, vice president of U.S. value brands at Anheuser-Busch, in a statement. “Teaming up with TaxAct was a great way to give a refreshing distraction around a stressful experience that our drinkers all go through.”
The “free case” will come in the form of a rebate. Once you’ve filed and bought the beer, just send a copy of the receipt and a filing confirmation from TaxAct, and the brewing giant will send you a check. (A 24-pack of Natty Light typically goes for between $15 and $20.)
The COVID-19 coronavirus pandemic had resulted in overall higher sales of alcohol, but smaller craft brewers are struggling terribly in the current economy. In South Carolina, 80% of the breweries surveyed by the state brewers guild said they would be unable to remain open after three months.
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