• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

3

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

3

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos
RetailJC Penney

J.C. Penney Has Some Rare Good News to Report

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
December 3, 2019, 11:18 AM ET
Google source logo
Add Fortune on Google for similar content.

It’s pretty rare for a big box retailer to report good news these days, but J.C. Penney has reason to celebrate.

The company says it has received notice from the New York Stock Exchange that its shares are no longer at risk of being delisted after a notification it had fallen out of compliance in August.

Shares on the NYSE are required to trade at $1 or more, which JC Penney had fallen under at the time. They’ve since rebounded and closed at $1.13 on Nov. 29, the last trading day of the month, which allowed the company to comply with regulations.

That’s hardly a price many companies would brag about, but it’s more than double the 52-week low and shares have been on a fairly steady upward trajectory since late September.

The Plano, Texas-based company is taking several steps to reinvent itself, from reviving its old “Penney’s” logo to opening a store that will include what it’s calling a “retail lab,” that includes a fitness studio, a selfie studio (the 21st century take on Penney’s portrait services), a video game lounge, and a barber shop.

That store will be used to decide which new initiatives resonate with customers before rolling them out to the chain’s 850 stores.

Analysts are still bearish on the chain, despite the fact that the stock is no longer in immediate danger of being delisted, noting its large number of locations, the ongoing decline in mall foot traffic and continued weakness on the e-commerce front.

Penney officials, though, have said the store is not preparing a bankruptcy filing.

More must-read stories from Fortune:

—How Target is taking department stores’ business
—2020 Crystal Ball: Predictions for the economy, politics, technology, and more
—These whiskey and bourbon picks make great gifts this holiday season
—Malls of tomorrow will be less big box, more lifestyle, and play well with e-commerce
—These are the jobs artificial intelligence will eliminate by 2030
Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in Retail


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Retail


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.