What makes a great leader? The answer varies widely depending on whom you ask, but Janeen Gelbart cuts through the noise with a clear definition. “We believe that [the role] of a leader is to know what’s important and to help others get the important things done well,” she explains.
In today’s world, Gelbart believes that helping your organization execute on its priorities is paramount. “You can be inspirational, you can be visionary, you can have a lot of qualities as a leader, but if you’re not executing…, nothing else matters.”
So how does Indiggo do this for its Fortune500 clients, who are running increasingly complex global organizations in more challenging conditions than ever before? It’s all about prioritization.
Gelbart explains that Indiggo’s A.I.-driven software helps leaders identify their top three priorities, and then seamlessly integrates those priorities into their day, sending nudges at just the right time. Outside of individual leaders, the product provides transparency and alignment that is crucial to the functioning of large companies.
In fact, that is how Gelbart knows that Indiggo is providing its clients with real success. “Having a critical mass of your managers walking around knowing what the priorities are is already a significant transformation,” she says, emphasizing the importance of action-oriented leadership.
Diving even deeper into the realm of data and leadership, Gelbart leaves us with news of a research project underway at Indiggo. She tells us that, through surveys, they are collecting data on what leaders say they are doing, and comparing that with actual data on what is getting done within corporations. “It’s really about action versus theory.”
Watch the full video for more insight on effective leadership in modern times.