As of 9:00 a.m. ET Monday morning, shoppers had already bought $473 million in goods, according to Adobe Analytics. By the end of the day, that total is expected to hit $9.4 billion, with $11 million per minute being spent between 11 p.m. ET and midnight.

Because there aren’t as many flyers for online deals, it can be tougher to sort the real bargains from the average ones. The editors at BlackFriday.com, who specialize in digging up deals and doing price comparisons, have some suggestions, though.

TVs

• 55-inch Vizio Class 4K Ultra HD HDR Smart LED TV: $280 at Walmart
• TCL 75″ Class LED 4 Series 2160p Smart 4K UHD TV with HDR Roku TV: $600 at Best Buy

Video Game Systems

• Playstation 4 1TB Pro System: $299 at Best Buy, Target, Walmart and GameStop
• Nintendo Switch (with Starlink: Battle for Atlas and Mario + Rabbids Kingdom Battle): $300 at Best Buy

Laptops and Tablets

• Apple iPad (WiFi, 32 GB, latest model): $249 at Amazon
• Lenovo 14W (4GB RAM, 64GB storage): $129 at Lenovo
• Lenovo Ideapad 330s: $299 at Walmart

Home Electronics

• Apple HomePod: $200 at Best Buy
• Ring Doorbell 2: $99 at Amazon (must order deal via Alexa)
• Echo Show 8: $80 at Amazon

Clothing

• Gap: 50% off everything (with code GAPCYBER)
• Old Navy: 50% off everything
• Modcloth: 40% off everything

Travel

• Booking.com: 40% off (or more)
• Hotwire: 11% off “Hot Rate” Hotels (with code HWHOTDEALS)
• Alaska Airlines: Flights from $29

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—A roundtable of investing experts share their best advice for 2020
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