• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAT&T

As AT&T Announces Its 5G Rollout, Its Rivals Prepare to Battle for Super-Fast Mobile Data Dominance

By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
November 22, 2019, 1:20 PM ET

AT&T announced plans on Friday for a broader rollout of super-fast 5G mobile phone service for consumers, reaching parts of 15 cities within the next few months. AT&T was the fourth of the four major carriers to reveal its initial plans for 5G phone service, allowing customers to weigh the various options for getting connectivity that could be 10 to 50 times faster than the average 4G download speed.

AT&T said its new 5G service would start in parts of Indianapolis, Pittsburgh, Providence, Rochester, and San Diego. By February, the service would also encompass parts of Boston, Las Vegas, Milwaukee, New York City, San Francisco, Birmingham, Ala., Bridgeport, Conn., Buffalo, N.Y., Louisville, Ky., and San Jose. The limited rollout is similar to Sprint and Verizon, while T-Mobile has said it’s looking at a near-nationwide 5G offering starting on Dec. 6.

AT&T customers will have to buy a 5G-compatible phone to use the new service, and is only offering one model to start: Samsung’s Galaxy Note 10+ 5G. The phone costs $1,300, though AT&T will be offering installment purchase plans and discounts for trading in old phones. Handset makers across the industry are expected rapidly to introduce a slew of additional compatible phones next year, including rumors that Apple’s 2020 iPhones will have 5G modems.

As far as monthly pricing, AT&T joined its rivals Verizon, T-Mobile, and Sprint by adding 5G service to its latest unlimited data plans without charging a premium. Only Verizon initially planned to charge an extra $10 per month for 5G, but quickly dropped the plan in the face of tepid consumer demand.

That doesn’t mean 5G networks won’t help the carriers financially, however. In addition to providing consumers with faster connections, the 5G networks also increase capacity for the carriers, making it less expensive for them to supply data over the airwaves. So even if revenue does not go up with 5G, costs could decline.

AT&T said it would offer 5G using airwave spectrum at around the same frequencies as today’s 4G service. The carrier has previously offered 5G service for business customers using much higher frequencies. The advantage of the lower bands is that such signals travel much farther and can penetrate buildings. But higher bands carry far more data and offer faster download speeds.

Both Sprint and T-Mobile are also relying on lower bands for their 5G offerings, sacrificing some speed in favor of broader coverage. Only Verizon is relying on higher bands for consumer phone service, at least so far. That means even in cities where Verizon has 5G service, its super-fast network is only available in small blocks, compared to the larger neighborhoods and towns covered by competitors’ service. But Verizon offers faster download speeds than rivals.

Verizon added parts of three cities–Boston, Houston, and Sioux Falls–to its 5G network this week, bringing its total so far to 18. The carrier has said it plans to reach at least 30 cities by the end of the year.

Sprint offers 5G service in parts of Atlanta, Chicago, Dallas, Houston and Kansas City plus Los Angeles, New York City, Phoenix and Washington D.C.

T-Mobile, which is trying to acquire Sprint, recently said it plans to offer lower band 5G service starting on Dec. 6, covering 5,000 cities and towns where 200 million people live. AT&T says it will also be nationwide in the first half of 2020.

More must-read stories from Fortune:

—Obama worries that tech has led society astray
—Tesla could deliver ‘full self-driving’ within weeks. What that means for drivers—and Tesla’s stock
—The game industry is suffering from a battle royale ‘hangover’
—Most executives fear their companies will fail if they don’t adopt A.I.
—How giving thinkers and tinkerers room to experiment builds a better company
Catch up with Data Sheet, Fortune’s daily digest on the business of tech.

About the Author
By Aaron Pressman
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

GameStop making $56 billion offer to acquire eBay, WSJ says
RetailRetail
GameStop making $56 billion offer to acquire eBay, WSJ says
By Se Young Lee and BloombergMay 3, 2026
2 hours ago
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
5 hours ago
Chinese court rules firms can’t lay off workers on AI grounds
AIChina
Chinese court rules firms can’t lay off workers on AI grounds
By Victor Swezey and BloombergMay 3, 2026
11 hours ago
jason corso
Commentarydisruption
AI models are choking on junk data
By Jason CorsoMay 3, 2026
13 hours ago
Sam Altman speaks into a microphone
AILabor
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergMay 3, 2026
14 hours ago
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessCareers
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
19 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
3 days ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
15 hours ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
3 days ago
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
Commentary
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
By Blake O'ShaughnessyMay 3, 2026
15 hours ago
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
AI
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergMay 3, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.