Hulu’s Live TV Service Raises Prices Again

November 15, 2019, 7:20 PM UTC
Hulu : Illustration
PARIS, FRANCE - JANUARY 10: In this photo illustration, the Hulu media service provider's logo is displayed on the screen of a television on January 10, 2019 in Paris, France. Hulu, a streaming video service competing with Netflix and Amazon Prime Video, announced in a statement released on Tuesday that it has surpassed 25 million subscribers and has gained 8 million users in a year in the United States by 2018. Hulu is a US subscription-based video-on-demand website that offers movies, TV shows and music videos. (Photo by Illustration by Chesnot/Getty Images)
Thierry Chesnot/Getty Images

Hulu is again raising prices for its online TV bundle, as other streaming-TV providers do the same.

Hulu’s service, like AT&T TV Now, Dish’s Sling and YouTube TV, are a replica of traditional TV but on the internet. They were once vaunted as a successor to traditional cable. But the market has lost steam as prices rise. One early entrant, Sony’s PlayStation Vue, is shutting down, and analysts expect others to follow.

The entertainment industry’s attention has shifted to new and upcoming streaming services like Apple TV Plus, Disney Plus, AT&T’s HBO Max and Comcast ’s Peacock.

Hulu with Live TV’s price will rise $10, to $55 a month, in December. Prices had risen $5 in February.

The Disney-owned streaming provider’s traditional video-on-demand service will remain at $6 a month.

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