Apple once again plans a big event in September. And chances are, the iPhone 11 will be the highlight.
The tech giant on Thursday sent out invitations to a press event at 1 p.m. ET on Sept. 10 at the Steve Jobs Theater at its Apple Park campus in Cupertino, Calif. The invite doesn't reveal much about what Apple plans, but it comes with a caption that says "By innovation only." The Apple logo on the invite features a rainbow design with semi-transparent layers that reveal much.
Apple typically holds a press event every September to showcase new iPhones and other hardware. And although the company didn't definitively say whether the iPhone will take center stage, it's nearly guaranteed.
Other than iPhones, the company may introduce the new Apple Watch Series 5. Video streaming service Apple TV Plus and video game streaming service Apple Arcade, both of which are planned for this fall, may also factor in.
Here's a look at what to expect from Apple's September iPhone event:
Three new iPhones
Apple plans three new iPhone models this year, according to analysts and news leaks. And they might be known as the iPhone 11 lineup.
Two of the models would replace last year's iPhone XS and iPhone XS Max. According to reports, those devices would have organic light-emitting diode (OLED) screens that would provide bright and high-fidelity visuals. If recent news leaks are any indication, they may also have a circular camera bump on the back that would house three cameras and a flash.
A third, more budget-friendly model would replace last year's iPhone XR, according to reports. Instead of OLED, the iPhone XR replacement would use cheaper and less visually appealing LED screen technology.
All three models could come with Apple's A13 processor, which would provide faster performance than last year's A12 chip.
Look for the new iPhones to ship later in September.
Apple Watch Series 5
Apple Watch hasn't been updated since last year, so expect a new model this year called the Apple Watch Series 5. It and come with only minor design tweaks compared to last year's model, according to reports. Chief among those changes will be new ceramic and titanium case designs that add additional design flair. Apple may also offer new and improved health-tracking features.
Apple is said to be working on new AirPods that come with noise-canceling technology to drown out ambient noise. However, it should still have the familiar white design that have made previous models big sellers. News reports have also suggested that the AirPods will have a longer battery life and cost $199, matching the price of the current earbuds.
Apple TV Plus details
Apple has slowly revealed details about its upcoming Apple TV Plus streaming-video service, but their price are still unconfirmed. If the latest reports are accurate, look for Apple to provide more specifics including a price of $9.99 monthly.
A Look at Apple Arcade
Earlier this year, Apple unveiled its upcoming Arcade game-streaming service. At that time, Apple said it would be available in the fall.
Now, reports suggest that Apple may discuss Apple Arcade's price and availability at the September event. Last week, Apple-tracking site 9to5Mac said that Arcade cold cost $5 monthly after a one-month free trial.
Looking ahead to October
According to several analysts, Apple will unveil much more than new iPhones and AirPods in the coming months. The company also expects to showcase new Macs, including a 16-inch MacBook Pro, along with a new iPad and additional details about the long-awaited Mac Pro desktop.
But Apple probably won't do that all of that in September. Instead, the company is widely believed to be planning an event in October to focus on its iPad and Mac lines.
Apple won't discuss its any plans for October anytime soon, of course. But look for leaks to start soon after the iPhone event ends.
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