Popeyes Targets Chick-fil-A With New Chicken Sandwich

August 8, 2019, 3:21 PM UTC

Popeyes is making a major menu change as competitor Chick-fil-A continues to see sales grow.

The fast food chain has announced plans to introduce a chicken sandwich for the first time in its almost-50 year history. And the sandwich might seem familiar to Chick-fil-A fans.

Popeyes’ take on the sandwich will also include a buttered bun and two pickle slices. (They can also add mayo or a spicy-Cajun spread, which is a bit different than their competitor.) It will begin hitting stores on Aug. 12.

Popeyes is hardly the only fast food company to try and replicate Chick-fil-A’s growing popularity. Last month, McDonald’s franchisees called on the company to launch a Southern fried chicken sandwich of its own, saying Chick-Fil-A is the competitor the Golden Arches should be most concerned about.

The Georgia-based chicken chain reported $10 billion in 2018 sales across 2,700 stores in 47 states and Washington, D.C.

Despite the company’s controversial donations to alleged anti-LGBTQ groups, Chick-fil-A has a loyal customer base. When the San Antonio airport attempted to ban the chain based on those contributions, the matter was quickly escalated to the state’s attorney general, who sided with the restaurant.

More must-read stories from Fortune:

Sales are so common—are they meaningless?

—Over 1,000 new craft breweries have opened in the past year

—Victoria’s Secret hires its first trans model

—Has mezcal become too big for its own good?

—Listen to our audio briefing, Fortune 500 Daily

Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.

Read More

Great ResignationInflationSupply ChainsLeadership