Recognizing that not everyone can spare the time to wait in the long lines at area Starbucks stores, the coffee chain and Nestle have announced a new line of store-bought creamers to let people enjoy their favorite flavors before they start their day.
This is the first time Starbucks has entered the refrigerated creamer market, a field that has grown significantly in the last several years—and the fourth product to come from a partnership the two companies formed in 2018.
Three flavors will be initially introduced: Caramel Macchiato, Cinnamon Dolce Latte and White Chocolate Mocha. They will be sold at grocery stores nationwide beginning this August.
Nestle is counting on the $7.2 billion alliance between the two companies (which resulted in 500 new jobs) to help it boost its presence in the coffee market. Starbucks has 30,000 stores around the world, while Nestle has struggled to find an audience for its own products like Nespresso and Dolce Gusto.
“We know that Starbucks customers are passionate about their coffee and with Starbucks Creamers we are delighted to give them another way to enjoy their favorite Starbucks Experience and flavors at home and outside of our cafes,” said Duncan Moir, president, global channel development at Starbucks.
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