• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Techdata privacy

Is FaceApp Safe to Use? Its Privacy Policy Is a ‘Convoluted Mess.’

By
Alyssa Newcomb
Alyssa Newcomb
Down Arrow Button Icon
By
Alyssa Newcomb
Alyssa Newcomb
Down Arrow Button Icon
July 17, 2019, 2:20 PM ET

FaceApp is having a viral moment, thanks to its old age filter that allows people to run their photos through the free app to see what they may look like 40 years in the future.

While the aging app fronted by a Russian company is delighting millions of people, including celebrities, with a glimpse of what they may look like in old age, its terms of service are also raising security concerns about what data the app collects, who owns it, and how photos are processed. The latest version of FaceApp’s privacy policy was posted online was created on January 20, 2017, and does little to address these concerns in clear terms.

“Putting aside for a moment the fact that no one has time to read every policy they come across, it’s incredibly difficult to discern what the real risks are from this convoluted mess,” says Lindsey Barrett, a teaching fellow and staff attorney at Georgetown Law’s Communications and Technology Clinic.

While FaceApp’s privacy policy sheds some light on practices app that makes users look old, it leaves more questions than answers. Among the chief concerns being raised are whether it’s clear to users that FaceApp is uploading their photos to the cloud, instead of processing them privately on a person’s device, and how long the company holds onto user photos.

In a statement to Fortune, FaceApp CEO Yaroslav Goncharov confirmed the company processes photos on the cloud, but says “most” are deleted within 48 hours. He says the company uses AWS and Google Cloud.

The app’s team is based in Russia, however the company says none of the data it processes its transferred to the country.

For being such a popular app, Barrett says the “privacy policy is both pretty bad, and not much worse than the garden-variety policy you might come across from any app or service that didn’t put time or effort into trying to make its policy even somewhat comprehensible.”

From a privacy standpoint, she says the company’s clarifications about how it processes photos in the cloud, and when it deletes them, are “helpful, but they don’t make the terms of the privacy policy any less broad.”

Privacy-conscious users do have some recourse. Goncharov says his support team is “overloaded,” but is making it a priority to accept requests from users who want their data scrubbed from its servers. This can be done by going to settings, support, and choosing “report a bug.” Users should type the word “privacy” in the subject line to send their request.

FaceApp isn’t a stranger to the spotlight. The company previously went viral with its gender-bending filter, and in another case, was forced to apologize after it created filters to make people look like they were a different ethnicity.

While the free old face app is clearly once again tickling the funny bone for millions of people around the world, Barrett says it speaks to the larger problem of privacy policies that are littered with legal jargon, conditional words, and the statement that companies reserve the right to change their policies at any time.

“We don’t talk about people making trade-offs when it comes to other areas of consumer protection—where we know people aren’t adequately equipped to make informed decisions—and we should stop doing it when it comes to privacy,” she says.

More must-read stories from Fortune:

—The fall and rise of VR: The struggle to make virtual reality get real

—A new A.I. is running the table against poker pros. Is business strategy next?

—Video game addiction: These are the warning signs to look out for

—Apple has new MacBooks. Here’s what you need to know

—Listen to our new audio briefing, Fortune 500 Daily

Catch up with Data Sheet, Fortune‘s daily digest on the business of tech.

About the Author
By Alyssa Newcomb
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Photo of vegan cheese products
AITech
A Mark Cuban–backed vegan cheese company trained AI to scrutinize cardboard boxes. It’s saved $400,000
By Jake AngeloMay 1, 2026
5 hours ago
Young trade worker learning on job
SuccessHiring
Forget Big Tech: Small businesses will hire nearly 1 million grads in 2026—and some of the hottest roles are gloriously AI-proof
By Emma BurleighMay 1, 2026
7 hours ago
Andrew McAfee
SuccessCareers
MIT AI expert warns automating Gen Z entry-level jobs could backfire—and cost companies their future workforce
By Preston ForeMay 1, 2026
7 hours ago
duke
Big TechAmazon
Amazon Prime Video reaches deal with Duke Blue Devils to air 3 games per season
By The Associated PressMay 1, 2026
9 hours ago
valerie
CommentaryLayoffs
Tesla’s former HR chief: the AI layoff panic Is built on a false premise—here’s what most workers need to know
By Valerie Capers WorkmanMay 1, 2026
9 hours ago
AI
AIdisruption
Meet the Americans dismissing AI hype and using it with ingenuity: ‘The efficiencies gained out of it have been tremendous’
By Cathy Bussewitz and The Associated PressMay 1, 2026
9 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
9 hours ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
1 day ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
14 hours ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
Banking
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
By Nick LichtenbergApril 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.