• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45

3

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45

3

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
MagazineAI

Keep Your A.I. Buzzwords Straight

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
May 28, 2019, 6:30 AM ET
ART06.19.brain-black
Photograph by The Voorhes for FortunePhotograph by The Voorhes for Fortune

Artificial intelligence is having its moment. Business leaders can’t stop talking about it. New tech products invariably include it. And news headlines incessantly chronicle the buzz around it. But for many people, artificial intelligence remains a mystery.

To help, we’ve created a guide that explains some of the key terms associated with the technology, an increasingly useful tool for businesses that improves as it crunches more data.

Read more, from 2016: Why Deep Learning Is Suddenly Changing Your Life

Reinforcement Learning

This A.I. technique is like training a dog with treats. The software learns by successfully executing a task and, on the flip side, from failure. This fusion of reinforcement learning with deep learning has led to tremendous breakthroughs, like computers beating humans at complicated video and board games. ­Example: Facebook’s ­targeted notifications.

Neural Networks

A.I.’s rise can be traced to software developed decades ago that was intended to approximate how the human brain learns. Inside a neural network are layers of interconnected nodes where calculations take place that help computers sift though data in minute detail. By doing so, the software can learn to recognize patterns that even the most intelligent humans may overlook. Example: Baidu search.

Deep Learning

Mixing neural networks with machine learning makes for deep learning, a powerful technology that can crunch enormous amounts of data, like vast archives of audio clips. A.I.’s biggest breakthroughs—such as recognizing snow leopards in photos—can be traced to the technology. ­Example: Nvidia’s 3D A.I.-generated faces.

Machine Learning

You can thank machine learning for recommending how to respond to your boss when she emails asking whether an important document is in order (“Looks good to me”) or whether you can meet at noon (“Let’s do it!”). This is just a taste of how algorithms help computers “learn.” The chief attraction: Companies don’t need humans to program the technology for each specific task it handles. Example: Google Gmail.

Computer Vision

Devices using computer vision are able to see and understand their surroundings almost like a human. Think of facial-recognition technology that can automatically unlock your iPhone or the systems that help navigate self-driving cars without crashing them into trees. The problem seems easy to solve. But in reality, it’s very ­difficult. Example: Waymo’s ­autonomous vehicles.

Natural Language Processing

This technology makes it possible for ­computers to understand and react to human speech and language. Voice-controlled digital ­assistants, which take dictation or power Internet-­connected home speakers, would be impossible without it. The technology is still imperfect, but it’s improving quickly. Example: Amazon Alexa digital assistant.

A version of this article appears in the June 2019 issue of Fortune with the headline “Artificial Intelligence 101.”

More must-read stories from Fortune:

—The 2019 Fortune 500 list demonstrates the prize of size

—‘A.I., captain’: the robotic Navy ship of the future

—How artificial intelligence is finding new cures in old drugs

—Your next couch, sweater, or set of golf clubs could be designed by A.I.

—These businesses are making bets on a quantum leap

Get Fortune’s Eye on A.I. newsletter, where artificial intelligence meets industry

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest from the Magazine

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest from the Magazine

Inside Trump’s Oval Office deal machine
MagazineDonald Trump
Inside Trump’s Oval Office deal machine
By Alyson ShontellJune 8, 2026
3 days ago
Inside the $9 billion World Cup: How Gianni Infantino built a FIFA-dom with a tight grip on soccer’s biggest global event
MagazineSports
Inside the $9 billion World Cup: How Gianni Infantino built a FIFA-dom with a tight grip on soccer’s biggest global event
By Vivienne WaltJune 4, 2026
8 days ago
Nscale has raised billions to power Europe’s AI ambitions. Now the startup must prove the hype can survive reality
MagazineData
Nscale has raised billions to power Europe’s AI ambitions. Now the startup must prove the hype can survive reality
By Beatrice NolanJune 3, 2026
8 days ago
Intel CEO Lip-Bu Tan.
Magazine250 Years of Innovation
Intel’s new CEO cut management layers in half. The stock is up nearly 500%
By Jeff John RobertsJune 3, 2026
9 days ago
Macy's collage
Magazine250 Years of Innovation
An AI overhaul at Macy’s is fueling the 168-year-old retailer’s turnaround
By Phil WahbaJune 2, 2026
10 days ago
How Kelly Ortberg is rebuilding Boeing from the inside out
Magazine250 Years of Innovation
How Kelly Ortberg is rebuilding Boeing from the inside out
By Shawn TullyJune 1, 2026
11 days ago

Most Popular

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
1 day ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
2 days ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
3 days ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
2 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
12 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.