• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Apple Finally Apologizes for Defective MacBook Keyboard Problems

By
Laura Stampler
Laura Stampler
By
Laura Stampler
Laura Stampler
March 27, 2019, 4:01 PM ET

After more than three years of considerable consumer prodding—ranging from lawsuits to 35k-plus person petitions—Apple finally admitted and even apologized for the fact that there are still problems with its thrice updated “butterfly” keyboard.

“We are awarethat a small number of users are having issues with theirthird-generation butterfly keyboard and forthat we are sorry,” an Apple spokesperson toldWall Street Journal Wednesday.

The statement, which Business Insider notes contained Apple’s first apology, was included in a pointed WSJ piece that omitted Es and Rs and doubled Ts to highlight reporter Joanna Stern’s ongoing issues with the MacBook Air she bought in October 2018.

Seriously, you can read this whole thing with or without the broken letters of my MacBook keyboard pic.twitter.com/JYAS4ISFXl

— Joanna Stern (@JoannaStern) March 27, 2019

In spite of its apology, Apple stressed that “the vast majority of Mac notebook customers are having a positiveexperience with the new keyboard” without specifying how many consumers aren’t. (Although the spokesperson did encourage them to contact Apple customer support with any problems.)

A proposed class-action lawsuit filed in May 2018 claims that Apple knew that its butterfly keyboards were defective since 2015, and yet the company continued to sell them without disclosing a problem.

Although an Apple spokesperson toldFortune the next month that it “launched a keyboard service program for our customers that covers a small percentage of keyboards” that experienced were unresponsive or “sticky”—acknowledging a “small” problem, but not providing an apology—the latest models eligible for repair were released in 2017.

In 2018, Apple added a silicone membrane to its third-generation butterfly keyboard that was added, according to a leaked document acquired by the Verge, to prevent debris from entering the device and interfering with the functionality.

In spite of the changes, the 2018 models are still the subjects of keyboard malfunctions.

Apple didn’t respond to Fortune’s request for comment Wednesday regarding whether or not they’d be eligible for the repair program. Granted, as the WSJ notes, 2018 models are still covered by Apple’s one-year warranty.

About the Author
By Laura Stampler
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.