• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Social Media Star Boo, ‘World’s Cutest Dog,’ Dies at 12

By
Veronica Neto
Veronica Neto
Down Arrow Button Icon
By
Veronica Neto
Veronica Neto
Down Arrow Button Icon
January 19, 2019, 3:33 PM ET
Boo
Internet sensation 'Boo,' a Pomeranian who was dubbed in 2011 as the world's cutest dog.Facebook.com/Boo

Internet sensation ‘Boo,’ a Pomeranian who was dubbed in 2011 as the world’s cutest dog died Friday morning at the age of 12.

In a Facebook post, Boo’s owners informed the dog’s 16 million fans that he had died in his sleep.

“Our family is heartbroken, but we find comfort knowing that he is no longer in any pain or discomfort,” his owners wrote. “We know that Buddy was the first to greet him on the other side of that rainbow bridge, and this is likely the most excited either of them have been in a long time.”

Buddy was the owner’s other social media star who died in September 2017.

Irene Ahn, who is a Facebook employee, adopted Boo in 2006 and shortly after she created the Facebook page that rose Boo to internet stardom.

Boo’s fame led him earn about $1 million annually in income through many partnerships. In 2012, Boo was named Virgin America’s Official Pet Lliasion. He even landed a book deal, appearing in the 2011 photo book “Boo: The Life of the World’s Cutest Dog.”

About the Author
By Veronica Neto
See full bioRight Arrow Button Icon

Latest in

personalized
AIGoogle
Google VP says the AI revolution is just a matter of time: ‘The younger generation is really feeling like it’s a native part of how they work’
By Nick LichtenbergDecember 4, 2025
6 minutes ago
ServiceNow president Amit Zavery
AIServiceNow
ServiceNow’s president says acquiring identity and access management platform Veza will help customers track the whereabouts of AI agents
By Jeremy KahnDecember 4, 2025
17 minutes ago
Two female employees, one pointing at a book, other looking at laptop.
NewslettersCFO Daily
‘Polyworking’ won’t slow down in 2026 as pay falls behind, says career expert
By Sheryl EstradaDecember 4, 2025
34 minutes ago
Michael Saylor speaks on stage during Bitcoin Conference 2023 at Miami Beach Convention Center on May 19, 2023.
InvestingBitcoin
Michael Saylor’s Strategy may have BlackRock to thank for the 11% rise in Bitcoin
By Jim EdwardsDecember 4, 2025
49 minutes ago
Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Dec. 4, 2025: Earn up to 5.00% APY
By Glen Luke FlanaganDecember 4, 2025
1 hour ago
Personal FinanceCertificates of Deposit (CDs)
Invest in CDs now to get up to 4.18% APY. Here are the best CD rates for Dec. 4, 2025
By Glen Luke FlanaganDecember 4, 2025
1 hour ago

Most Popular

placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Sasha RogelbergDecember 1, 2025
3 days ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
19 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.